Salim Rajan Raj Armani Team Besharam

Why the Hell did they do it?

Why did two Indian born American boys decide to give up their comfortable lifestyles, invest all their savings (against the advise of family members and their social circle) and pursue a mission to 'Bring International Brands to Indian Hands' - and by brands we mean adult toys brand, to a country where buying a condom needs balls, talking about sex is taboo, but doing it..Oh well, we have 1.3 billion answers to it.

Because, WE BELIEVE.

We believe that Indians have the same aspirations and dreams, the same wants and needs as anyone else in the world, so why do they not have access to products that provide pleasure to mind like food does to belly, enjoyment in relationships like a movie date or a long drive, have more sex and have less stress. This is NO Brainer!! We gave the world 'KamaSutra' and then several generations later we just decided to walk back in the corner and pull the curtains close. When did our traditions and morality take our right to choices and liberty. Well..It did happen then but now the Young, Bold India is ready to catch up. Its been waiting at the sidelines for a very long time, and now the boys and girls, men and women have come together and said ENOUGH. 

Besharam stands for rising up, speaking out and carving your own path. Welcome to the world of Besharam, I M Besharam - You know you are too. We believe we can deliver happiness. And for this reason we are alive, online and thriving.

Scroll through these sections and meet our founding team, the movers and shakers of the business in US, India and worldwide. Say Hi, Give a Hi5 or just a Thumbs Up, coz if you are reading this, and you are feeling it, you are with us in our journey towards leading Youngistan in the 21st Century.   

Raj Armani Besharam

RAJ Armani - Co founder & Chief Operating Officer

I BELIEVE: We are all born equal..its upto us how fast we want to run.
Born & brought up In India and growing up in more than 6 countries, I have lived many memories and moments that have influenced what I am today. Now, a proud Indian-American, father of two amazing kids and an avid travel and sports enthusiast, I am living my passion and enjoy what I do, and I hope one day we do for India what Playboy did for America. 
I have been a part of many small business startups, most of them successful which has enriched my expertise in various aspects ofEntrepreneurship .. I love to visit different parts of the world and experience their food & culture like a local. I love staying active, play badminton and other racket sports. I also enjoy my favorite TV shows SUITS, HTGAWM, Two and a Half Men and others on Netflix and catch up on Indian movies quite often...If I had not been busy building the largest adult products destinations for Indians worldwide, I probably would have been directing/producing a Bollywood Hollywood crossover movie.. 
Enough about me..I am glad you are here, and we hope you leave with a great experience that you can share with your friends..and maybe with family too :)  Ciao
Salim Rajan Besharam

Salim Rajan - Co Founder & Chief Executive Officer

Hi I'm Salim, one of the proud founders of 

I harbor a tremendous passion for new and insightful things, and have a gift of closely predicting the trends that could impact tomorrow. Migrating to the U.S. in the mid 90's was one of the initial major changes i endeavored, since then I have been living the American dream, born and raised in the culture rich country of India, I inherited the fan-ism for movies, music and embraced the religion of sports. I am a sucker for creativity and intelligence. I love traveling and meeting people from all around the world, all walks of life. I strongly believe that thousands of years of evolution and we have yet to tap the viscosity of the human mind. Life is very much like a game of football, you run, you fall, you get hurt, you get up run and you score. 

So here's my motto..Life is a sport... Chicks dig scars.... the pain goes away.... but the glory well the glory lasts forever..... Always be yourself and believe in yourself... Welcome to the world of BESHARAM.

Jenny Harper

Jenny Harper: Operations Manager, US & Sweet Talker!

Hello World, I am Jenny - and I am responsible for all your orders coming on time.

I am the Boss here at the US office and the boys have to listen to my instructions most of the time. That does feel good, I admit. No kidding, I have been with IMbesharam 5 months after we went live and have been managing US operations since then. I have a zest for life, enjoy my time at work and outside of it I am never found at one place. Being a nurse is my dream because I believe in caring for the vulnerable and needy. I have also many talents and skills, I speak 5 languages and almost got a job at FBI as a translator. But then Besharam happened. I love to travel, have been in most cities in America and Europe, but haven't made it to India yet. I hope someday soon when the time is right and when my Indian fellas would connect Besharam for happiness like Cadbury is to chocolate.

I love cooking and can also make delicious Indian meals like Nihari, Butter Chicken and Chicken Tandoori as well. Everyday morning I wake up to Chai and then coffee keeps me going for the rest of the day. Proud to be the youngest Besharam in our team, I am happy to be associated with, a concept which I truly believe in.

Pedro - Chief Technology Officer & a Great cook!

Hello, My name is Pedro and I am a man of many talents. Being a business owner, you have to wear many hats. My philosophy in life is this: Know a little bit about everything and always remember that the amount of knowledge you can acquire is endless. I believe that anything is possible as long as you have patience and dedication. It may take you a long time to acquire the knowledge you need, but you can accomplish anything with the right attitude and determination.

I also have a distinct eye for detail and I can usually spot things that are out of place. Along with a photographic memory, these characteristics help to keep track of important details and inventory. No matter who you are or what you enjoy, don’t be ashamed of who you are. Accept all your quirks and attributes and announce, I am Besharam.

At this time I manage the customer services team and a bit of product management here at Besharam CO. See you around my fellow Besharam's

Margo - Website Manager & Workaholic

Hello friends and fans, My name is Margo. I am Website Manager for in India.

My motto is - always be on the top!

From early childhood, I have always been distinguished by the fact that I could achieve all my goals. I studied very well and in my 15 years, I became a student of the year! To write 3 research papers at once - it's about me.

Further, my aims changed, I associated “The Top” with sports. The victories on climbing competitions and championships, holding climbing activities – started to me to be the main goals in life! At those time the top for me – became the highest mountain in Europe - Elbrus. But also I believe that  14 eight thousand's are still waiting for me;).

It was the hard school of life during the military conflict in my region, but it made me stronger and more confident in the fact that each new day we can open a new world and always move  to the top - to the dream!

Kim Rajan Besharam

Kim Rajan - CFO & Most Respected Person in company 

My name is Kim and I am badass with numbers. The fact that the boys are profitable from Month 2 is because we planned it lean and build it ground up.

I am a UF MBA graduate as well as a world citizen. With extensive experience in the corporate and the startup world, I am happy to be part of the vision of Brand Besharam and bring happiness to people around the world, one bedroom at a time.

I promised to write more soon, so standby as I work my creative juices and come back with my full intro.


Sonia Kapoor

Diksha - Operations Manager aka Principal Aunty

Hey! That's me, Diksha!  I am in love with my brand as well as my work!

I epitomize woman power of today and head the India Operations at Being a perfectionist to the core, I strongly believe in Working Smarter, not Harder. I love to socialize and make friends, and that is what gets my team really motivated and enthusiastic. When out of the office, you will almost always find me spending some good quality time at home with family. As they say "If you love what you do, you will never work a day in your life" and that's the mantra I wish to stay by for the rest of my life too! Leaving behind the corporate world, Besharam is what my passion now is. Having been associated with the brand since its inception days, it is quite a lot like a family member to me. With a keen eye for detail, I can instantly spot things that are out of place, and that is what I figured helps me greatly in this role. 

One wise word from the lady: No matter who you are or what you enjoy, don’t be ashamed of who you are. Accept all your quirks and attributes and announce "I am Besharam"

Fall in love with yourself first! See you soon on our webstore!

ABOUT IMBESHARAM.COM - India's #1 Adult Lifestyle Webstore


What is is a one stop shop for Indians & NRI's across the world to browse, shop & experience a bold & beautiful lifestyle. Positioned as India's #1 Adult Lifestyle webstore & Bachelor/Bachelorette Party superstore, it is one of the most daring & bold concept in Indian webspace. We showcase amazing products sourced from popular brands in US & Europe, present them in a multi-device capable elegant online store for you to order them instantly in a smooth & 'easy on the eye process'. We ship them to you via world class shipping carriers in a non descriptive package & take care of all duties, customs and taxes through till delivery to your door. We are in the business of bringing your curiosity, imagination, desires and fantasies right to your bedroom.

Why Besharam

Because Besharam is being bold, being real and being yourself. We believe we all are Besharam, whether we like to accept it is another story. We seldom talk about things that we see, sense, hear, feel and want to experience. Besharam gives you a window to choose what you always wanted to try. Because if you have the means you can achieve true satisfaction, healthier minds and stronger relationships, you will be more happier and less aggressive, more balanced and less impulsive. Because the times we live in needs a medium to provide a way of release, so people are more civil, our precious ones more safe. Because we want to educate people about sex, give them tools to enjoy it in their privacy and comfort and lastly because India is ready, It has been ready for many generations, now it has a voice, a window, a trusted brand and a real community - Welcome fellow Besharam, to our world where fantasy meets reality.

How It Began

It began over a cup of coffee and a conversation about how us Indians have aced every aspects of life, science, medicine, business, politics and spiritual beliefs and ancient knowhow in health and wellbeing..but still have no real access to experience a lifestyle that we desire in our relationships and private moments. The coffee got cold but the idea caught steam and right that weekend we flew in to California and met with another friend who had great experience in online business structuring. The idea became a concept, the concept became a brand, the brand became a business and the business now needed a face. The following week, we  met with Sunny Leone, contracted her to be the face of the brand and went back to the airport realising we have planted the seed of Besharam. After over 12 months of research, 5 trips to India, meeting with attorneys and consultants, getting reintroduced to our culture and lifestyle, enjoying dosa's in the morning at Juhu and lunch in South Bombay & dinner in Ghatkopar, we relived our childhood and at the same time build the structure of brick by brick.

What Now 

Rome wasn't built in a day, neither would your trust be. So now we start our day by coming to work, have our coffee, talk to our team, listen to you-our customers and run the business in the most systematic, organized and ethical manner, while keeping an eye on the prize. Your trust and faith, for many many years to come.


Sunny Leone

Sunny Leone, an American Adult Actress is now the new sensation in Bollywood. Within 6 months after appearing on Indian TV in BigBoss, she had already created a record online by becoming the MOST SEARCHED PERSON OF THE YEAR - 2012 . As per Google(India) she was the MOST searched person of the year 2012, surpassing Salman Khan, Shah Rukh Khan and Katrina Kaif for that year. She was named Penthouse Pet of the year in 2003 and was a contract star for Vivid Entertainment. Named by Maxim as one of the top 12adult actress in 2010, she has also played roles in independent mainstream films and TV shows. Sunny Leone was born in 1981 as 'Karenjit Kaur' in Ontario to Sikh Punjabi parents. She had moved to California when she was 13. She now owns and runs her own production company in LA with her partner/husband and has won the Babe of the year at 2008 Xbiz awards. In 2012 Sunny started her Bollywood career, first as the star of Mahesh Bhatt's film- Jism2 and currently shooting for Ekta Kapoor's film - Ragini MMS2. She also appeared in a item song in Shootout at Wadala alongside John Abraham and Anil Kapoor. Due to her immense popularity in the Indian population worldwide, she also won the 'Crossover Star of the year' award at AVN2013.


Sunny Leone & Besharam

Besharam is being BOLD, being SEXY, being REAL - being yourself. So is Sunny Leone.

Sunny Leone had a very successful career in USA but when she decided to make the switch to Bollywood, she did it with grace and by winning the hearts of over a billion people by her honesty, her attitude and her personna. She has always been proud of the choices she has made in life and realizes thats what has made her what she is today. She has carved her path to her success by her dedication and hardwork. While she has transitioned her life and her career to mainstream Bollywood, she is still connected with her roots. She exemplifies the modern woman is not influenced by what anybody thinks or says. She is what she is and she is absolutely proud of it.

Besharam is the company founded in America, by Indians and for Indians. We bring to you, the best of the brands, with completely honest and upfront store policies and the commitment to ensure your privacy and win your trust by consistently delivering desirable products, reliable logistics and commendable service. We believe we all are Besharam's because we all love life, want to enjoy the pleasures in relationships and aspire for better quality of happiness, both outside and inside the bedroom doors.


We VALUE your business and understand your concern for privacy, product quality & critical information security. We source & sell products only from reputed brands and suppliers, deploy high standards of site security, take extra care to ship the package non descriptively and entrust reliable shippers to bring your order in discreet packaging and timely manner. We have also invested in R&D substantially so that we could come out with a bespoke solution to bring 'American brands to Indian hands', and that what makes us Global NRI's Favorite Adult Store.

We will stand behind each product you order from our store, and will make good any concern you may have about the quality or service to the best of our ability. Apart from our 30days return policy and world class customer service support, we also have an open door policy. We invite our customers to reach out to our CEO directly should your concern be unresolved. He can be reached at or at +1.727.422.9111 to answer any questions you may have.


When was the last time any of you went shopping for a lingerie or you had to pick up condom at a medical store, and you found yourself in a slightly uncomfortable conversation/zone? See a quick video that shows the dilemma of a girl out to shop for a bra -  Being the culture that gave the world, the KamaSutra, we as a nation never got the right outlet to express our sexual desires or the source to procure such ideas, products and accessories to experiment the same. Being creatures of curiosity, desire and always on search for better levels of happiness and satisfaction, the pursuit was always there. Hence there existed the gap between what we want or not knowing what we want and what is available/accessible to us.  Now with major advances in technology, and R&D on consumer demand and requirements, the shape, packaging and appearance of such products has... READ MORE

Posted on 08/10/2015 13:23:00

The ‘Fifty Shades of Grey’ movie might not have been released in India, but ‘’ of Besharam Adult Store definitely has a collection of fifty shades of grey. Sexuality and sexual awareness isn’t new to India. It is the land of Kamasutra and erotic art and architecture. Yet, there is an unease and taboo associated with anything related to sexuality. Globally, sexual wellness is a highly lucrative market; the revenues in the US are estimated to grow to USD 52 billion by 2020. Changing behaviour patterns However, with everything online today, trends and behaviours are changing. Raj Armani from Imbesharam shares his findings and says, “When we went live, we saw 70/30 male: female ratio in traffic, but sales were 87/13 from the same visitors. Now, we see 64/36 ratio of traffic, and the sales have risen from women shoppers to 72/38, which we consider a major achievement.” The effect... READ MORE

Posted on 05/12/2015 05:13:00

A few months ago, the corporate office of a Mumbai-based adult online shopping company received a strange request from the female customer in Delhi: 120 tubes of chocolate flavoured edible body paints. The caller wanted to gift it as a return gift to young couples at the party which she and her husband were throwing. Unprepared for such a huge order for a single flavour, the company appeased her by offering an assortment of different flavours.  SHADES OF FUN The company, on its part, wins customer trust by ensuring that the products are packaged in tamperproof bags and are delivered discreetly at a time and place of the customer’s choice. The anonymity and convenience have emboldened the shoppers to haggle and ask for discounts on condoms and personal lubricants just like any other consumer goods.  “We get customers who want an explanation on why the price is what it is. They... READ MORE

Posted on 05/11/2015 06:12:00

Sunny Leone's bold and sexy endorsements Indo-Canadian porn star Sunny Leone has established herself in Bollywood as a popular actress who is hugely in demand not just for films and item numbers but also for ads and endorsements.  She charges high (over one crore) for them, but is still a preferred choice because of her huge fan base whose imaginations she sets on fire when she promotes a condom or an alcohol brand. From mobiles to adult websites, Sunny has an enviable number of endorsements to her credit. Have a look at those ads made spicy with her sizzling presence. One of her earliest endorsements was that of Chaze's mobile handsets. The shooting for the brand's television commercial was done in Bangkok. Sunny Leone has been the face of, a US-based adult Webstore. The webstore is a one stop destination of products like software adult toys, adult games, adult... READ MORE

Posted on 09/26/2014 21:05:00

  THE SEXUAL wellness industry in India is alive and well online. Some refer to it as the adult entertainment industry, but, whatever name it goes by, buying toys and products that enhance the sexual experience is now just a click away. Till a few years ago, such products were only available in seedy corners of specific markets in metros like Palika Bazaar or Lajpat Nagar in Delhi and Crawford Market in Mumbai. For customers, it was not a pleasant experience because of the smuggled products and the sordid manner in which they were sold—a covering lifted to show a vibrator or creams and potions meant to increase sexual appetite. E-commerce has put an end to this furtiveness and led to a boom in the sex toys’ market. It is currently pegged at R1,200 crore-R1,500 crore and expected to reach R2,450 crore by 2016. It can even touch an enviable... READ MORE

Posted on 09/08/2014 15:48:00

  MUMBAI, JULY 17:   The sexual wellness category just got a little competitive with India’s largest e-commerce player Flipkart launching it on its portal. Until now, it was the forte of certain small niche players such as, and, who have explored the potential of this highly unorganized and untapped market. However, other online marketplaces such as Snapdeal and Amazon are also selling a few products in this category. For Flipkart, the entry into the category is to tap these unorganized players, for whom selling sex-related products is still seen as a taboo, experts feel. Also buying such products online is comfortable for Indian women and men, who are opening up to new ideas of intimacy.   Potential goldmine E-commerce experts peg the Indian market for adult sexual products at about Rs. 1,500 crore, which is expected to double by 2016 and touch about Rs. 8,700 crore by 2020. Vinodh Reddy, founder,... READ MORE

Posted on 08/13/2014 18:41:00

The Business of Pleasure: How 'Adult' Products Are Finding Takers in India Online An edible thong made out of candies; a lubricant to enhance and prolong bedroom 'play' time; a Bluetooth-connected toy that turns your smartphone into a tool to have long-distance moments of intimacy. This might sound far-fetched, but these are all products you can get on various Indian websites. The industry is nascent in India, but as taboos erode, people are starting to talk about what they want from their partners, and a lot of new websites are rising up to fill the gaps in the market. One of the better known sites in this category is That's Personal, which started in January last year. That's Personal has products like gels, lubricants, lingerie, and adult games up for grabs for those wanting to spice up things in the bedroom. Samir Saraiya, CEO, That's Personal says that when he was... READ MORE

Posted on 07/15/2014 18:44:00

E-tail gives sex goods a big push BANGALORE: This may be the best kept secret of India's $2 billion e-commerce story. The country's middle class has found in it a platform that satiates their sexual desires and fantasies in ways that weren't possible before. E-commerce portals like kaamastra, thatspersonal, ohmysecrets, imbesharam have emerged over the last one year or so offering products that include plain vanilla condoms, edible lingerie, play toys, baby dolls, role-play costumes, enlarger creams, tightening lotions, and much more. The target audience spans a wide age group of 18 to 65 years. Over the next six months the product range will see the addition of imported sex furniture (designed for various positions) and tech toys that Vinodh Reddy, founder of ohmysecrets, believes would put the segment in an altogether new growth orbit. "We are even developing a love app whereby a husband and wife through their telephonic... READ MORE

Posted on 05/06/2014 00:23:00

  The Indian culture has always imbibed a shy factor which has pulled the audience away from expressing their sexual desires openly. However, with the emergence of online portals in this space, a wide segment is utilizing this opportunity to satiate their untold needs. Sexual wellness industry is flourishing in India with the adult sexual products market, expected to grow INR 2450 crores in 2016 and INR 8700 crores in 2020. Also, the surveys have revealed that majority orders are received on online portals by women shoppers and from the Tier1 and Tier2 cities. “The global solution is eCommerce and this industry has quickly moved to the web from the physical retail model which has been prevalent for several decades in other parts of the developed world. What’s interesting In India, is that we have never had physical retail in the form of adult shops. Therefore, this is one of... READ MORE

Posted on 05/06/2014 00:04:00

Sunny Leone's ex-porn star status opens up edgy brand endorsement chances for the Bollywood actress   Sunny Leone, to her throng of fans, conjures up images that are mostly too vicarious to describe in these pages of resonant family reading. But once you hear her out, you would wonder whether it's a former porn star — adult entertainer if you will — or a marketing guru doing the talking. "I think I offer a unique brand of worldwide traffic and fans that is different from what is offered by other celebrities in India," says the Indo-Canadian actress who was born Karenjit Kaur Vohra to Sikh parents in Ontario, Canada. There's more: she also lets on that she's "specialized in social media marketing" and companies that tie up with the Sunny Leone brand "see the potential and value" in it. Meet Sunny Leone, porn star turned digital entrepreneur cum brand endorser.... READ MORE

Posted on 04/01/2014 03:00:00

Adult online lifestyle store goes live, offering around 1,000 products as of now, an online one-stop shop for adult lifestyle products has gone live last weekend. The site is offering around 1,000 adult products including adult toys, energy drinks, lingerie, costumes, clubwear, fantasy wear, etc., and lifestyle accessories like sunglasses, scarves and watches. The site is powered by Canadian e-commerce solutions firm Shopify which recently launched its Indian operations formally. The products are offered in a number of categories (which are further divided into sub-categories), including those targeted by a particular gender besides simple ‘adult’. Apart from these, the site has a separate section dedicated to bachelor/bachelorette party products. “At the moment, we have around 1,000 unique items on the site. We will be increasing this number to over 5,000 by the end of this year,” said Raj Armani, co-founder, Mumbai and US-based Besharam CO, USA,... READ MORE

Posted on 04/01/2014 03:00:00

Sunny Leone to go Besharam   The most sought after, the porn star, Sunny Leone's upcoming film JISM 2, which is about to release, is taking her places. After endorsing and being the face of a condom brand, the hottie will now be seen endorsing an adult webstore. Sunny will appear as the Face of the Brand called 'Besharam' - India's Premium Adult Webstore, which is based in US.The Webstore will carry a wide range of products produced - from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, Lingerie from two of famous US & International brands, apparel & accessories for Gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. CHECK OUT: Sunny Leone comes out against sex to support PETA"We have signed Sunny Leone to represent the attitude, charm & wide-spread appeal as we feel she... READ MORE

Posted on 03/25/2014 20:39:00

Sunny Leone is excited to be Besharam   Indo-Canadian adult film star Sunny Leone has been roped in as the face of, a US-based adult Webstore, and says she can't wait to see the website going live."Excited!! My new endorsement Besharam site landing page is up," Sunny tweeted.The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.The 31-year-old is presently in India to promote her first Bollywood film Jism 2, which released on August 3. READ MORE

Posted on 03/25/2014 20:32:00

MUMBAI, India — India is continuing its love affair with adult and mainstream star Sunny Leone, this time tapping her to be the face of online adult lifestyle store, The operators, Besharam Co, USA, said the site officially goes live Aug. 27 and primarily caters to the needs of Indians worldwide by carrying a wide range of intimate apparel aimed at spicing up couples’ relationships and lifestyles. Available for the first time to the Indian market, the site features collections from Baci Lingerie, Hustler, LELO, Sex & Mischief, LEAF and more. The lines range from mens’ undergarments, women's lingerie, innerwear, shapewear. legwear, costumes and sexy separates, to luxury condoms, massagers, vibrators and an array of novelties for bachelor and bachelorette parties. “Leone represents the classiness and sassiness of our brand and expresses our motto of  'Be what you are, Do what you feel is right,” the company said. The site’s... READ MORE

Posted on 03/25/2014 20:30:00

‘I am monogamous by nature’ If a picture is worth a thousand words, Sunny Leone's life is a tell-all book. When Mirror met the former adult star, she was in a candid mood and spoke about her past, her monogamous marriage and her future plans. Excerpts:How did your parents react when you first told them about your tryst with adult films? My parents knew my personality which is very independent. They were up against a very headstrong and opinionated person.The fact that I told them before any of our relatives did, helped the acceptance sink in faster. And it wasn't a plan. Adult films just happened and my career took off. But I guess I wouldn't have made it in the mainstream in the US. So what turns you on in a man? And what turns you off? An intelligent conversation is a turn on. Bad smelling colognes are a turn off. Buzz is,... READ MORE

Posted on 03/25/2014 20:25:00

In a recent interview with Mumbai Mirror, former porn star Sunny Leone talked about quitting the porn industry, her hatred for bad cologne, her monogamous relationship and the desire to start a family. The actress said that entering the porn industry came naturally to her and it wasn’t such a big deal telling her parents. When asked whether India would ever have a porn industry like the US she said that while the nation loves to watch porn on the sly, they don’t talk about it. She chose to stay on the safe side, saying people were conservative instead of labelling them hypocrites. She also has no qualms about her adult industry past, ‘I quit adult films even before I received the Bigg Boss offer,’ she said. Had it not been because of my past, I wouldn’t have reached where I have now.’   The 32-year-old also talked about being in a monogamous relationship with... READ MORE

Posted on 03/25/2014 20:17:00

Sunny Leone Signed as Face of Besharam - India's First Adult Lifestyle Brand. Goes LIVE NOW! Besharam Co., USA announced the launch of their global Indian website, a one stop adult lifestyle shop for mature Indians residing in India and worldwide. Sunny Leone has been signed as the face of the brand due to her global fan following and her immense popularity in India. "She is every bit Besharam and represents our brand well," said Raj Armani, COO of Besharam. Sunny Leone has shot three commercials and photo shoots for brand promotions that will soon be aired on Indian national television. She will be the face of the brand for 2013-14 after which Besharam will launch a nationwide online campaign to hunt for the next face.  This is the first time in Indian webspace, an international brand has announced an adult lifestlye webstore, that both complies with Indian laws & import restrictions and offer free international shipping to India as well as Cash on Delivery as a payment... READ MORE

Posted on 03/25/2014 20:06:00

Mom told me don't be "Besharam like Sunny Leone"   Introducing Sunny Leone as "Besharam of the year 2012", an Indian Adult Products brand featuring Sunny LeoneSunny Leone, One of the most talked hot sizzling Adult Film Star to debut in Bollywood in Pooja Bhatt's movie Jism 2, is twitted about her featuring website as India's #1 Premium Adult Web-Store. Check out her Pics, Tweets and uncensored youtube HD video about @Imbesharam ( I am Besharam ) She tweeted @SunnyLeone says-'I M Besharam, you know you are too'The Website Imbesharam has chosen Sunny Leone as "Besharam of the year 2012" and launched her raunchy, hot and sexy pics along with a chance to video chat with Sunny Leone. Also, the site says that you can find all the updates regarding Sunny Leone, her new videos, commercials, promos and freebies.The Website claims that India's #1 Premium Adult Web-Store, serving 1.3 Bln Indians world wide. India... READ MORE

Posted on 02/21/2014 21:42:00

Sunny Leone now helps promote sex toys in India – online!   Ever since Sunny Leone entered Big Boss she has taken the country by storm and on the way became the most searched person of the year in 2012 surpassing the likes of Salman Khan,  Shah Rukh Khan and Katrina Kaif. The former adult star has  pushed the envelope even more and agreed to be the face of – India’s number 1 adult lifestyle webstore. Besharam, positioned as India’s number 1 adult lifestyle webstore promises to fulfil every fantasy. The products include sex toys, BDSM objects, sexy lingerie, erotic books, sexy costumes and many other things which would be considered taboo in modern India. All the products are shipped from the US and UK in non-descriptive subtle packages that will be delivered discreetly to your doorsteps. The motto of the site seems to be that all humans are shameless (besharam) and whether they’re... READ MORE

Posted on 02/21/2014 21:39:00

‘Sunny Leone is every bit of besharam just like our brand is’    Unless you’ve been living under a rock or someplace similar, you must’ve heard – India’s number 1 adult lifestyle webstore which has the irrepressible Sunny Leone as their brand ambassador. We talked to its co-founder Raj about the company, their products and how they are going to help spice up the Indian bedroom. Excerpts from the interview: How do you think you can help spice up Indian bedrooms?  We’re nothing but a medium for the Indian audience to achieve a certain lifestyle they’ve been craving for a while. The impact of western culture has been profound in the general population in the last 10 years as is evidenced from the movies we watch, the TV shows we like, the clothing we wear, the lifestyle we strive for and maintain, and the relationships we get into. We are... READ MORE

Posted on 02/21/2014 21:36:00

Naughty Business Online Websites selling adult accessories allow India to come out of the closet   Delivery boy Ganesh’s work frequently takes him to Delhi university’s North Campus and adjoining areas. The last time he was there, among the dozens of branded packets in his sack was a black box. Unlike most of the packets that he carried, this one neither had the manufacturer’s logo nor an invoice with the product description. It was meant to be delivered to Arun, the addressee on the packet. Arun, who until recently used to shop for sex paraphernalia in Delhi’s Kamla Nagar market, has now traded the embarrassment and queasiness of shopping in seedy lanes and dimly-lit back rooms of shops with the comfort and anonymity of shopping online for adult products. He no longer needs to mouth the right code — ‘masala maal’ or ‘Chinese toys’, among others — for the salesman to... READ MORE

Posted on 02/21/2014 21:29:00

10 sexy, new ideas to bring passion back in your life!   You’ve wooed, courted and done all things romantic with your partner but now your love life has reached a plateau. The bedroom which was once your sex haven has now become a room to crash after a hard day’s work. Don’t let monotony set in and put an end to your bedroom romp. You can spice things up and get that passion back in your sex life with innovative and naughty ideas: Enchant with scent A good turn-on is not just how you look physically but also how you smell. Fragrances come in handy to draw someone’s attention. Don’t underestimate the power of a good perfume – spray it on delicate areas like the neckline and entice your partner with its aroma. But remember, don’t overdo it, you want to attract them, not repel or start a sneeze-fest... READ MORE

Posted on 02/21/2014 21:22:00

When JustDial announced its IPO in June last year, VSS Mani heaved a sigh of relief. A 14-year long dream of having his company listed had come to fruition. But a more interesting story is the one of an unexpected but well-known stakeholder making money off the IPO. JustDial had signed Amitabh Bachchan as its brand ambassador in the fag-end of 2010.  He was given 62000-odd shares at a price of INR 10 each and he was roped in for a period of three years. On the day of the company’s listing, those shares were valued at INR 3.83Cr which shot up to more than INR 10 Cr early this year. Most (certainly not all) actors just act. But smart actors have been putting their monies in startups. Ranging from big names like Salman Khan and AR Rehman, to Karisma Kapoor, Hrithik Roshan and even Sunny Leone, are all invested in some or the other... READ MORE

Posted on 02/21/2014 21:16:00

Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai’s Manish Market or Delhi’s Palika Bazaar. “Maal chahiye”? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up, one of India’s few organised adult product websites. He knows a bit about Palika Bazaar and Manish Market. These sleazy dens were his stomping grounds for market research. After all, that is where customers would go for sex toys (okay, ‘adult wellness products’ in brochure lingo). Getting pleasure tools from abroad was an option. But that involved the risk of explaining things to beady-eyed hawks at Customs. And making such purchases even abroad was never easy. There was always a chance of bumping into someone you knew (“Uh, hello Professor Banerjee.”) Now, thanks to e-retailers like, Indians no longer have to endure embarrassment. World class adult goods... READ MORE

Posted on 02/20/2014 19:38:00


Posted on 04/26/2013 06:00:00

Come April and Sunny Leone will be your guide to pleasuring yourself and your partner—through props and accessories. The adult-movie star is the brand ambassador of the yet-to-be-launched, US-based adult Web store, which will begin operations in India next month., which translates to “I am shameless”, has a website that’s still under construction. What’s available now is a standard-issue Leone pose (unbuttoned white shirt and panties) and the proclamation of already being India’s No.1 adult lifestyle Web store. “We believe everyone is besharam, people may or may not talk about it. What they need is the comfort to talk about themselves,” says Raj Ar., who handles operations and sales for Imbesharam in India, over the phone from the US. The fairly out-there attitude of is suggestive of a larger trend in the e-commerce market. To cater to what several Indians, it would seem, are seeking—alone, or with a partner—slowly and... READ MORE

Posted on 04/26/2013 05:58:00

Indians are getting more open about their craving for the risqué — from literature and movies, to costumes and sex toys. Markets are only too happy to keep up. Joanna Lobo examines how erotica entered the mainstream When Samir Saraiya told his mother about his new business, this was her reaction: “Why can’t you do something that has some prestige associated with it?” No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how “fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out” and how “people keep sending in their resumes saying they want to work for him”. RIP uptight India? The launch of websites like, and the... READ MORE

Posted on 04/26/2013 05:55:00

Sunny Leone who will soon be debuting in the upcoming film Jism 2is signing back to back endorsement deals. In fact Sunny, will appear as the Face of the Brand of 'Besharam' - India's #1 Premium Adult Webstore. The company is US based and is built to serve the needs of 1.3 billion Indians worldwide. The store will be an exclusively online retail site which will carry a wide range of products produced by International brands- from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, and even Lingerie from two of famous US & International brands. Besides this the store will also have apparel & accessories for gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. The footwear collection includes American brands which are fashionable, stylish and durable. Many products are manufactured for... READ MORE

Posted on 04/26/2013 05:51:00

Penthouse Pet turned Bollywood star,Sunny Leone has endorsed and will appear as the face of the brandBesharam – India’s number one premium adult webstore. The company is US based and is built,“To serve the needs of 1.3 billion Indians worldwide.” It will be a exclusively online retail site which will carry a wide range of products produced by International brands and will include adult software, adult toys, adult games, adult products, energy products, bachelor and bachelorette party products, lingerie, apparel and accessories for gay / lesbian audience as well as club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. The footwear collection includes american brands which are fashionable, stylish and durable. Many products are manufactured for the American and European brands in China, Taiwan and Hong Kong and will have the same international standards you expect from brands with international footprint. The company has signed Sunny Leone to represent the attitude, charm... READ MORE

Posted on 04/26/2013 05:49:00

The most sought after, the porn star, Sunny Leone's upcoming film JISM 2, which is about to release, is taking her places. After endorsing and being the face of a condom brand, the hottie will now be seen endorsing an adult webstore. Sunny will appear as the Face of the Brand called 'Besharam' - India's Premium Adult Webstore, which is based in US. The Webstore will carry a wide range of products produced - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products, Lingerie from two of famous US and International brands, apparel and accessories for Gay and lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. "We have signed Sunny Leone to represent the attitude, charm and wide-spread appeal as we feel she perfectly exemplifies the emotion behind the brand which is - I... READ MORE

Posted on 04/26/2013 05:45:00

Indo-Canadian porn star Sunny Leone has been roped in as the face of, a US-based adult Webstore, and says she can't wait to see the website going live. “Excited!! My new endorsement Besharam site landing page is up” Sunny tweeted. The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience. The 31-year-old is presently in India to promote her first Bollywood film Jism 2, released Aug 3. The movie is a sequel of 2003 film Jism and also stars Randeep Hooda and Arunoday Singh READ MORE

Posted on 04/26/2013 05:42:00



We are a young company with a team of dedicated and enthusiastic individuals who aspire to make 'Besharam' a favorite brand amongst the Indian population worldwide. We are determined to grow into a strong and reputable company in our pursuit of happiness by catering to the needs of over a billion people. We are certainly open to opportunities that will help the company grow & expand in the INR2,000crores in India (2013) and $12 billion industry worldwide (2013), we invite and welcome individual and/or organization's interest in owning a pie of the american dream. We are based in US, have offices in India and representation in Australia, Canada and United Kingdom. Please write to us what you may have in mind and we will take it from there.


We are actively seeking partners in India, Pakistan,Sri Lanka, Bangladesh, UAE, UK, Canada, Australia, South Africa, Kenya, Europe & USA. We represent many world class brands that manufacture high end Lingerie, Adult Toys, Novelties & Games, Sexual Wellness products and innovative & creative Pleasure products. Depending on your location and local laws, we will be able to offer you very competitive pricing, high quality support and custom distribution & logistics. Below are some of the brands we carry and promote.

We are able to offer attractive incentives for parties who would like to distribute our products to Box stores and Departmental stores in the above mentioned regions. We are able to cater to the enquiries from most countries. Feel free to reach out to us to ask any question related to whole or distribution by contacting us by phone or email or visiting us in person. We look forward to doing business with you.



Happy Birds Inc Pvt Ltd
Block L, Connaught Place,
New Delhi, Delhi 110001, India
Tel: +91 22 33814108
Mob: +91 9920 20 9722


Happy Birds Inc LLC
3101 Cobb Pkwy, Suite 124
Atlanta, GA 30339 USA
Office: +1.727.422.9111


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Happy Birds Inc Pvt Ltd



Block L, Connaught Place,

New Delhi, Delhi 110001, India


Happy Birds Inc


3101 Cobb Pkwy,

Suite 124

Atlanta, GA 30339 USA

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