These benefits cannot be availed in the retail setting, nor can a consumer make such a well thought of and researched decision in investing in a product that will be used intimately, and maybe an essential elements in a romantic occasion. Apart from these obvious benefits, your transaction with the brand, (for example IMbesharam.com) will never reflect in your bank statements (It will show Happy Birds Inc or ShiningStar India) and nobody other than yourself will know about this. See a short video of how we have explained: https://www.youtube.com/playlist?list=PLdWuaBqgLsCrscSqU8pP6SvxO1eS3rcNg

Weddings in India are a series of events and occasions, and we have a great assortment of products that are perfect for each such occasion, be for pre-wedding (bachelor and youth parties), wedding (honeymoon & night of wedding) and post wedding (honeymoon and anniversaries) occasions. We carry an elusive range of brands that cater to such occasions and  are popular world over like Fifty Shades of Grey, Lelo, Sex & Mischief, We Vibe, Jimmy Jane, OhMiBod, Kama Sutra, Booty Parlor, Bijoux Indiscrets, Baci Lingerie, Leg Avenue Lingerie, Rene Rofe Lingerie and many more.

The new age Indian audience wants the spunk in their relationships, they no longer want to stay and experience the ordinary, the couples are looking for more exciting and unique experiences pre/post and during weddings. This change has pf course been in the happening for last several years, with the onset of internet and the travel choices of Indians, and access to western lifestyle, the modern women is high spirited, independent and quite vocal about their choices and thus also drive the demand. On such occasions, Traditional gifting like chocolates and flowers are very passe and outdated they are constantly being being replaced by toys, games, lubes and romance kits which we have a lovely, endearing and an attention grabbing collection. For that matter the audience is also willing to experiment with light bondage and kingdom as evident from the surge in sales post Fifty Shades of Grey, the book and movie phenomenon.

The sign of times is that you can now get what you want, how naughty and how mischievous you want to be is up to you, but hey if you want ideas, grab any romance book or head to your google search page, and start there, we are sure you will arrive at our store in no time, and so shall your order once you found your naughty secret!

The ‘Fifty Shades of Grey’ movie might not have been released in India, but ‘IMbesharam.com’ of Besharam Adult Store definitely has a collection of fifty shades of grey.

Sexuality and sexual awareness isn’t new to India. It is the land of Kamasutra and erotic art and architecture. Yet, there is an unease and taboo associated with anything related to sexuality. Globally, sexual wellness is a highly lucrative market; the revenues in the US are estimated to grow to USD 52 billion by 2020.

Changing behaviour patterns

However, with everything online today, trends and behaviours are changing. Raj Armani from Imbesharam shares his findings and says, “When we went live, we saw 70/30 male: female ratio in traffic, but sales were 87/13 from the same visitors. Now, we see 64/36 ratio of traffic, and the sales have risen from women shoppers to 72/38, which we consider a major achievement.”

The effect of the Fifty Shades of Grey

Most of these sexual wellness and entertainment trends show there has been increasing interest in BDSM and role play among Indian customers. Imbesharam, for its Fifty Shades of Grey collection, has seen increased number of buyers. “It is ironic, as Indian culture expects to lead a ‘natural’ lifestyle. Now, the number of people into domination and bondage is high in several pockets,” adds Raj.

Read more at http://yourstory.com/2015/05/sexual-wellness-entertainment-india/

A few months ago, the corporate office of a Mumbai-based adult online shopping company received a strange request from the female customer in Delhi: 120 tubes of chocolate flavoured edible body paints. The caller wanted to gift it as a return gift to young couples at the party which she and her husband were throwing. Unprepared for such a huge order for a single flavour, the company appeased her by offering an assortment of different flavours. 

SHADES OF FUN

The company, on its part, wins customer trust by ensuring that the products are packaged in tamperproof bags and are delivered discreetly at a time and place of the customer’s choice. The anonymity and convenience have emboldened the shoppers to haggle and ask for discounts on condoms and personal lubricants just like any other consumer goods. 

“We get customers who want an explanation on why the price is what it is. They want the thrill at the lowest price,” says Raj Armani, Chief Operating Officer, Imbesharam, a U.S. based company that has offices in Delhi and Mumbai, and claims to have a subscriber base of more than 1.5 lakh and viewership of 1.5 million on YouTube. 

Read more here - http://epaper.mailtoday.in/487239/mt/Mail-Today-March-26-2015#page/25/1

Orginally e-Published at Mail Today website - http://epaper.mailtoday.in/487239/mt/Mail-Today-March-26-2015#page/25/1

THE SEXUAL wellness industry in India is alive and well online. Some refer to it as the adult entertainment industry, but, whatever name it goes by, buying toys and products that enhance the sexual experience is now just a click away.

Till a few years ago, such products were only available in seedy corners of specific markets in metros like Palika Bazaar or Lajpat Nagar in Delhi and Crawford Market in Mumbai. For customers, it was not a pleasant experience because of the smuggled products and the sordid manner in which they were sold—a covering lifted to show a vibrator or creams and potions meant to increase sexual appetite.

E-commerce has put an end to this furtiveness and led to a boom in the sex toys’ market. It is currently pegged at R1,200 crore-R1,500 crore and expected to reach R2,450 crore by 2016. It can even touch an enviable high of R8,700 crore by 2020, as per some reports. What’s adding to the excitement is that in cities like Pune, Ahmedabad and Vadodara, female shoppers are more active than their male counterparts.

The trend was started by e-tailers who specialised in adult toys, but now, big boys like Amazon and Flipkart have also entered the space. Some of the players who deal only with such products are ImBesharam, ThatsPersonal and OhMySecrets, which have, on an average, witnessed a 600% growth in terms of visitors and 400% increase in sales annually.

“Other than condoms, we see a major demand for pregnancy, fertility and sexual enhancement products, among others,” says Vinod Reddy, founder, OhMySecrets.com, adding, “We supply to over 500 cities and towns in the country, covering almost every state.”

It’s a market that, because of the nature of the products sold, did not have any visibility in the country, but online stores have put an end to that. Log on to websites and you’ll find that the product range is quite expansive, including massagers (vibrators), apparel (latex, fish nets, corsets), whips, cuffs, edible toys, massage oils, scented candles, lubricants, enhancers, fertility products and condoms, among others.

Says Shikar Singh, a Delhi-based customer: “I prefer the websites, as my wife also visits the store in our neighbourhood and, secondly, because people look at you with a weird expression the moment you ask for a condom at a chemist’s.” Adds another regular shopper, who wants to remain anonymous: “I prefer the Web, as it’s discreet.

It was really difficult to get some products before the websites came in, and I had to depend on my friends coming from abroad.”

Brick-and-mortar stores import the toys and apparel from China and Bangkok, “but selling it is difficult, as the police are a big trauma”, says Aditya Seth, a seller of toiletries and ‘special’ toys in Delhi. “I spent a month in jail for selling these sexual wellness products. I wonder how the websites sell them. We sell them only because people want them. We don’t even advertise, as the clientele is fixed and fairly regular,” says a Mumbai-based seller.

Section 292 of the Indian Penal Code (IPC) states that there are no legal concerns on the actual sale of sex toys, apparels and ancillary sexual products. However, the concern arises only in the manner in which these sex toys/apparels and related products are displayed and exhibited for sale in India.

Under Indian law, ‘obscenity’ is an offence and the police can interpret that in many ways. For instance, displaying or advertising any of these products for sale using obscene pictures or graphics could land retailers into trouble. Although neither the IPC nor the Information Technology Act, 2000 (IT Act), define what ‘obscenity’ is, Section 292 of the IPC and Section 67 of the IT Act (which corresponds to Section 292 of the IPC) explain ‘obscenity’ to mean “anything, which is lascivious or appeals to the prurient interest, or if its effect is to deprave and corrupt persons”. Apart from that, there is no legal issue concerning the sale of such products, say legal experts.

“This law was instituted in the post-independence era and is loosely based on the perception of the individual while referring to an object as obscene. Plus, we have several advantages for being a US-based company. We always ensure that the business model we set up in India only showcases such products that are not obscene and are under the umbrella of being importable to India,” says Raj Armani, COO, ImBesharam.

Lalit Chauhan, an associate with Parekh and Co, a Delhi-based law firm, says: “The law is not clear about the restrictions, but the main problem is the lack of tolerance from society. The law is merely a framework that guides the framework for order, as it’s a reflection of populism. But that does not mean you can buy every toy online, as a few are illegal.”

Suppliers are also coming up with ways of maintaining customer privacy and discretion, using special and safe packaging or setting up self pick-up centres across various cities in the country. ThatsPersonal has centres across 50 cities in the country and OhMySecrets is also coming up with such centres. Tier II and III cities are also not that far behind. “Of our annual sales, 25% is contributed by smaller cities, with an average order size of R5,000, whereas the average order size from metros like Delhi, Mumbai, Kolkata, Bangalore and Chennai is R1,500. Punjab, Gujarat and a few states in north-east India have the highest orders when it comes to small cities,” says Samir Saraiya, CEO, ThatsPersonal.com.

In order to preserve and strengthen their positions, the companies are now tying up with foreign manufacturers to get exclusive selling rights for their products in the country. “We have exclusive rights for several products and supply to 17 other companies, including Flipkart and Amazon,” says Saraiya. While ThatsPersonal has tie-ups with manufacturers such as Pjur, Wet, Hustler and Hot, among others, OhMySecrets has tied up with brands such as Pipedream Products, Sliquids and Jelique.

Clearly, passion is on full play in the sexual wellness sector.

The sexual wellness category just got a little competitive with India’s largest e-commerce player Flipkart launching it on its portal. Until now, it was the forte of certain small niche players such as ohmysecrets.com, tradus.com and IMbesharam.com, who have explored the potential of this highly unorganized and untapped market.

However, other online marketplaces such as Snapdeal and Amazon are also selling a few products in this category. For Flipkart, the entry into the category is to tap these unorganized players, for whom selling sex-related products is still seen as a taboo, experts feel. Also buying such products online is comfortable for Indian women and men, who are opening up to new ideas of intimacy.

Potential goldmine

E-commerce experts peg the Indian market for adult sexual products at about Rs. 1,500 crore, which is expected to double by 2016 and touch about Rs. 8,700 crore by 2020. Vinodh Reddy, founder, Ohmysecrets says, “The online market today is growing and the sexual wellness category will see a boom here as customers can shop from the privacy of the home. Investors are watching the numbers and the scope for future growth.”

He said that going forward, his company can also be a seller for Flipkart. It already sells on Amazon and Snapdeal. “More companies coming into this category will widely and quickly reach consumers because of their marketing bandwidth and it will be a great support to all the players” Reddy added.

The portal sells merchandise ranging from sexual enhancement products and edibles to massage oils, gels, lotions and lingerie among other personal products.

Another portal IMbesharam.com not only caters to Indians customers, but NRIs across the world. It attracts over 15 lakh visitors every month with an average billing of Rs. 3,900 per order.

“The larger investors are waiting and watching. Even though they may be attracted to this segment, they are apprehensive about its sustainability due to speculations concerning the legal aspects as well as public perception,” remarks Raj Armani, COO, IMbesharam, adding that the segment will witness huge funding in the coming months.

The Business of Pleasure: How 'Adult' Products Are Finding Takers in India Online

An edible thong made out of candies; a lubricant to enhance and prolong bedroom 'play' time; a Bluetooth-connected toy that turns your smartphone into a tool to have long-distance moments of intimacy. This might sound far-fetched, but these are all products you can get on various Indian websites. The industry is nascent in India, but as taboos erode, people are starting to talk about what they want from their partners, and a lot of new websites are rising up to fill the gaps in the market.

One of the better known sites in this category is That's Personal, which started in January last year. That's Personal has products like gels, lubricants, lingerie, and adult games up for grabs for those wanting to spice up things in the bedroom. Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector.

"People were embarrassed to buy something as simple as a condom from the neighbourhood store, because they were worried about the societal perception," says Saraiya. "Somewhere we realised that just offering a new product was not enough. It was about providing quality products discreetly such that people would not be embarrassed to purchase them."

At the same time, there are limitations on what products the site can even offer, because of unclear laws in India. "We wanted to make sure we didn't break any laws or offend anyone while setting up shop," he says.

Vinodh Reddy, the co-founder of Chennai-based OhMySecrets.com says, "[things like] Oils, or lubes, or herbal and Ayurvedic medicines which promise enhanced performances for both men and women - these products have been in the market for a good 20-25 years now. And it is perfectly legal to market and sell them."

He feels that there is a growing demand for more products now, beyond the ones which were already in the market.

"With more and more people travelling abroad there has been an increase in the awareness levels and people are also demanding the same type of [foreign] products here in India from retailers,"Reddy adds.

A trip to OhMySecrets.com gives users a chance to take a trip through massagers, body enhancers, lubes, lingerie and more. A section called "Bondage and Fetish" meets the needs of people interested in BDSM.

"Sexual wellness is something that is slowly becoming less of a taboo," says Reddy. "[People are] having open-minded discussions about it. And that is where we as a retailer come in to bridge the gap between the demand and supply."

And there's clearly a lot of demand, if you go by what Reddy says. According to him, in one year, the site has seen 18 lakh visitors, with a daily visitor count of 5,000 now.

What does the law say?
For Reddy and Saraiya, and others in this business, selling their products means treading a very fine legal line, while still trying to make their product look as enticing as possible. Selling a massager for men and women, or a condom with a vibrator ring is perfectly legal. Selling a dildo could be illegal, and actually depends on how it is marketed - literature that mentions health benefits and pictures that do not look graphic, separate the legal from the obscene.

To understand the whole scenario better we spoke to Lekesh Dholakia, the attorney for That's Personal.

"There is a lot of ambiguity when it comes to selling adult products in India," says Dholakia. "For instance, sexual wellness categorises condoms, lubes and gels as legal to be sold over the top pharmacies in the country, but selling sex toys is not. A retailer can import the products and even sell them if he or she manages to ensure that the packaging, the marketing content, and the literature is not offensive to anyone."

Dholakia says that there are no legal concerns in the actual sale of sex toys, apparels and ancillary sexual products. These items are not banned for import or sale in India, and there is no legal bar for their sale.

"However, the concern arises only in the manner in which these sex toys/ apparels and related products are displayed and exhibited for sale in India," he adds. "Under Indian law, obscenity is an offence. Therefore, if any of these items are advertised and/ or displayed for sale using any obscene pictures, graphics, display mechanism, or otherwise in any obscene manner, then there could be a cause for concern."

The problem is one of definition. Neither the Indian Penal Code ('IPC') nor the Information Technology Act, 2000 ('IT Act'), define what 'Obscenity' is.

"Section 292 of the IPC and section 67 of the IT Act, (which corresponds to section 292 of the IPC) explain 'obscenity' to mean anything, which is lascivious or appeals to the prurient interest, or if its effect is to deprave and corrupt persons," Dholakia says. This doesn't mean that pornography can be freely sold or distributed by simply camouflaging its physical appearance.

"The fact that the content of such a product/ article is 'obscene', [means] it will fall certainly within the purview of Section 292 of the Indian Penal Code and hence [it is] illegal in India," he says.

Discreet packages, big orders
The legal aspects are a little confusing, but there's no confusion in the orders pouring in on a daily basis. Saraiya says that the Indian market is in the age group of 18-35 with the majority of the audience being 24-35 years old.

"Our biggest market is Delhi, followed by Mumbai, Bangalore, Pune, Hyderabad, Calcutta and Chandigarh," he says. "We also found that the ratio of men shopping to that of women is 60:40. Our major audience is in the metros, [but] it is the smaller cities where the order sizes are bigger and growing. For instance an order from the metro might be valued at Rs. 1,500 but one from a tier-two city would be anywhere between Rs. 4,000-5,000."

It is a thought echoed by Reddy who says that basket sizes from the smaller cities outdo the ones from the bigger ones by a comfortable margin.

In general, according to Reddy, price has not been a deterrent. He said that most of the sex toys or sexual wellness products are imported directly from the US or countries in Europe and carry a steep price tag, but still sell well.

Even though the market is growing, the retailers had one unusual problem - paying customs duties. The retailers have to first convince the custom authorities that the products are completely safe and not illegal.

"At times, custom authorities themselves are perplexed at what categories certain products fall under," says Saraiya. "For instance an edible body paint had the customs guys perplexed because they wondered whether it was a paint, or a food item or a cosmetic. Each of which had a different import duty. Eventually they allowed us to sell the products after we convinced them there was nothing illegal or unhygienic about it."

Dholakia makes another point regarding the sales. "Any product can still be deemed illegal if it is marketed or packaged in an obscene manner," he says. "However it becomes a marketing nightmare if a retailer has to sell a product without describing it or even showing how it looks. I will not say they [retailers] are scared, but everyone does exercise caution when it comes to displaying these products on the site."

Despite the market growing both in the metros and the smaller cities, and despite both men and women coming up and out into the open when it comes to talking and purchasing these products, there is a lot of work to be done.

"One of the biggest challenges is getting to people," says Dholakia. "Marketing offline is not a very good idea because it could end up involving hurting the sentiments of people or a certain section of society. Online advertising too is limited and only so much can be done by the retailers in trying to reach out to the audience without looking obscene."

The future of the bedroom
The various sites are feeling their way forward, as they try and figure out what works and what doesn't - both legally, and with the audience. Some, like Exciting Lives, Straps and Strings and Under Cover mostly deal in erotic lingerie and "wellness products".

Others, like the US-based Besharam have a wider selection, and aside from the kind of products that the other sites are offering, also have a selection of toys. The company apparently has roped in porn-star-turned-actress Sunny Leone as its brand ambassador, and has sections with names like Adult Toys, Foreplay, Oral Fun and more. There are also products inspired by the Fifty Shades of Grey book series. India-based MasalaToys also has a wide collection, with dildos and vibrators, sex dolls and more, in addition to the tamer products like lingerie, condoms, and lubricants.

Even as the online space is heating up, Saraiya hopes That's Personal can retail offline too.

"Even a simple product as an intimate area shaving cream for women, doesn't find takers off a pharmacy rack, for the fear of embarrassment and societal judging policies," he says. "If the same product however were to be available in a beauty parlour frequented by a girl or woman it would be a lot more easier for them to purchase the same. The industry is set to grow to Rs. 9,000 crores by 2020, and it is very plausible that India too contributes to it. The only question is reaching out to people in a manner in which they are comfortable in buying the products and confident in using them."

E-tail gives sex goods a big push

BANGALORE: This may be the best kept secret of India's $2 billion e-commerce story. The country's middle class has found in it a platform that satiates their sexual desires and fantasies in ways that weren't possible before.

E-commerce portals like kaamastra, thatspersonal, ohmysecrets, imbesharam have emerged over the last one year or so offering products that include plain vanilla condoms, edible lingerie, play toys, baby dolls, role-play costumes, enlarger creams, tightening lotions, and much more. The target audience spans a wide age group of 18 to 65 years.

Over the next six months the product range will see the addition of imported sex furniture (designed for various positions) and tech toys that Vinodh Reddy, founder of ohmysecrets, believes would put the segment in an altogether new growth orbit.

"We are even developing a love app whereby a husband and wife through their telephonic conversation would be able to activate devices, connected via Bluetooth, for pleasure," adds Reddy.

Players say their sales are rising by 50% to 80% month-on-month. With the introduction of the newer range of products, some foresee sales rising significantly more.

"Social norms have changed substantially in the last 5 to10 years. All this has been a process in motion, which is impacted by TV and cinema and the internet," says Raj Armani COO of imbesharam.com.

"We knew there was an untapped market waiting to be explored," says Amit Batra, marketing head at kaamastra.com, which sees 60% of its sales come from tier II and tier III cities.

Smaller towns register bill orders of Rs 4,000 to Rs 5,000 per person, more than double that of metros. Tumkur in Karnataka, Warangal in Andhra Pradesh, and Tirunelveli in Tamil Nadu are some of the top sales grossing cities for online players in this segment, which uses the euphemism "sexual wellness" to describe their trade. Armani says 80% of his store's 4,000 daily visitors come from mainland India.

"Last Valentine's Day we sold nearly 3,000 to 4,000 products in three weeks after having launched a month earlier," recollects Samir Saraiya, CEO of thatspersonal.com, who left his top dollar Microsoft job in Singapore in 2012 and returned to India to start thatspersonal.com.

"Initially, it did worry me as to how I would face society, my family, and my wife. Seeing the performance of the last one year, I have developed all the confidence to face anyone," he says.

'Even the courier doesn't know'

One big advantage of e-commerce in this space is the privacy it offers. "Not even the courier company or delivery boy knows what's in the package. That's the level of privacy," says Saraiya.

Kaamastra has a "Blackbox" policy that ensures complete discreet packaging and no mention of Kaamastra or the product name on the box or the credit card bill. "Many women in tier-2 and 3 cities stay with their in-laws, hence confidentiality is an utmost priority," Batra says.

In some cases, customers don't want door-step delivery of products, instead they voluntarily opt to collect orders from the nearest courier pick-up point.

The sexual wellness category is estimated at $220 million. Market research forecasts that the segment would clock $1 billion in sales by the turn of the decade, with condoms continuing to dominate the sales charts. However, the erotic lingerie segment is forecast to see the biggest growth of 45% to $192 million from $7 million at present.

While the growth is clearly being fueled by human desires, the space is also seeing great appetite by pedigree investors some of whom include Deepak Shahdadpuri, a key financial investor in Sula wines, venture capitalist Sanjay Kamlani, and Neville Taraporewalla of Microsoft India.

The segment also has to confront a big question. Is it legal to sell sex toys/apparels and related products in India? A reading of Section 292 of the Indian Penal Code does leave scope for different interpretations.

"There is nothing at this point that bans or prohibits the use of sex toys in India. The Indian Penal Code explains obscenity as something that affects the mind. It's more to do with the display and advertising of the product rather than actual consumption of the product itself," says Lekhesh Dholakia, a corporate attorney specializing in internet and telecom related laws in India.

He says that so long as products are not obscene and are displayed/exhibited in a manner that is not obscene, there is no legal concern. However, if a product/ article is found to be 'obscene', it then comes under the purview of Section 292, which makes it illegal.

Dholakia, who is also on the board of directors of thatspersonal, adds, "As a retailer our company approach is conservative. We don't even wish to cross the line even if the line is far away."

The Indian culture has always imbibed a shy factor which has pulled the audience away from expressing their sexual desires openly. However, with the emergence of online portals in this space, a wide segment is utilizing this opportunity to satiate their untold needs.

Sexual wellness industry is flourishing in India with the adult sexual products market, expected to grow INR 2450 crores in 2016 and INR 8700 crores in 2020. Also, the surveys have revealed that majority orders are received on online portals by women shoppers and from the Tier1 and Tier2 cities.

“The global solution is eCommerce and this industry has quickly moved to the web from the physical retail model which has been prevalent for several decades in other parts of the developed world. What’s interesting In India, is that we have never had physical retail in the form of adult shops. Therefore, this is one of the only industries where 100% of the market is online with 0% offline,” said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, ThatsPersonal.com.

Also, there are a few challenges. As said by Vinodh Reddy, founder of OhMysecrets.com, the major one is to make consumers aware of the availability of such products online. Legality of selling Adult toys in India is an issue and requires to strictly follow a few guidelines. Apart from these, precautions have to be taken by the companies while delivering these products to avoid losing anonymity of the product ordered.

We interacted with a few players in this space to know more about their success in this space.

IMBesharam: The company portrays itself as ‘Adult Lifestyle Web-Store’, serving 1.3 billion Indians worldwide. As claimed, the products are sourced from popular brands in US and Europe. Till last year, the company was offering around 1000 products and was aimed at increasing this number to 5000 by the end of 2013. During the beta launch phase for 90 days in 2011, it shipped over 3000 orders and the average value of the order is INR 2700.

As of April 2014, the site is getting a monthly traction of 143k unique visitors with a total of 4000 products on site and an average order value of INR 4211. Also, the founders are planning to soon launch a US site in mid May aimed at NRI’s in North America & Europe/Australia/Africa.

Based out of Mumbai and US, the venture is an initiative of Raj Armani. It offers a wide range of products across various categories such as lingerie, costumes, clubwear, sexywear, swimwear, partywear, fantasywear, footwear, shapewear, and undergarments, Energy products & energy drinks, sunglasses, watches, and other lifestyle accessories. Also, it provides stuff catering to the needs of Bachelor & Bachelorette parties.

Most of the visitors are from metros but the visitors from the non-metros incidentally make larger purchases for the site.  It currently has 223,424 Facebook likes and 3,993 Twitter followers.

Sunny Leone's ex-porn star status opens up edgy brand endorsement chances for the Bollywood actress

Sunny Leone, to her throng of fans, conjures up images that are mostly too vicarious to describe in these pages of resonant family reading. But once you hear her out, you would wonder whether it's a former porn star — adult entertainer if you will — or a marketing guru doing the talking.

"I think I offer a unique brand of worldwide traffic and fans that is different from what is offered by other celebrities in India," says the Indo-Canadian actress who was born Karenjit Kaur Vohra to Sikh parents in Ontario, Canada. There's more: she also lets on that she's "specialized in social media marketing" and companies that tie up with the Sunny Leone brand "see the potential and value" in it.

Meet Sunny Leone, porn star turned digital entrepreneur cum brand endorser. And if you aren't still convinced here's some more: "This year we launched our own Sunny Leone app and platform that integrates all social networks with our own marketing team [her business interests are run under her banner company Leone LLC]. We now reach the end consumer in a way that companies hope to in an everchanging world market," she told ET Magazine in an email interview.

Perhaps it's time to take the Bollywood actor who was most searched online in 2013, the Penthouse Pet of the year a decade before that, and one of Maxim's 12 top porn stars of 2010 a bit more seriously, and with more respect. A clutch of marketers is doing exactly that by signing her up to endorse their brands. Those labels of course are not of soaps, detergents or toothpaste but tend to be on the edgier side — think energy drinks, liquor, and inevitably condoms and adult entertainment websites.

"Products such as energy drinks, alcohol and — more obviously — adult entertainment websites have sexual attraction built in either as subtext or as an overt promise. In that context, Sunny Leone becomes the perfect choice as brand ambassador. She's a porn actress who has now become a Bollywood star — hence known and fantasized about by millions. Who better to be the face of an A-rated brand," explains Sumanto Chattopadhyay, executive creative director, Ogilvy & Mather Advertising, Mumbai.

A True Entrepreneur

Raw sexuality, however, may not be the only reason marketers are making a beeline for Leone. Consider, for instance, why Mydala, an online discount coupon platform, signed her recently for a promotional contest partnering with Balaji Motion Pictures for the release of Ragini MMS-2, a 'horror-thriller' film in 3D.

"That she's the most searched Indian celebrity on Google, with 80% of the traffic coming from India, is obviously proof of her popularity. However, I personally connected with her as a woman entrepreneur who is practical, down-to-earth and unapologetic about providing a service, for which there's obviously a big market in India," says Anisha Singh, CEO and founder of Mydala, which is targeting 200 million consumers across 152 cities in India.

Singh points out that the contest, which offers an opportunity to the winner to "meet and greet" Leone, has registered over 7,000 participants so far. "The promo has also created a big buzz in the mobile space, from where a large number of our users are coming," says Singh, who founded Mydala in 2009.

Adult online lifestyle store IMbesharam.com goes live, offering around 1,000 products as of now

IMbesharam.com, an online one-stop shop for adult lifestyle products has gone live last weekend. The site is offering around 1,000 adult products including adult toys, energy drinks, lingerie, costumes, clubwear, fantasy wear, etc., and lifestyle accessories like sunglasses, scarves and watches. The site is powered by Canadian e-commerce solutions firm Shopify which recently launched its Indian operations formally.

The products are offered in a number of categories (which are further divided into sub-categories), including those targeted by a particular gender besides simple ‘adult’. Apart from these, the site has a separate section dedicated to bachelor/bachelorette party products.

“At the moment, we have around 1,000 unique items on the site. We will be increasing this number to over 5,000 by the end of this year,” said Raj Armani, co-founder, IMbesharam.com.

Mumbai and US-based Besharam CO, USA, the company that owns and operates the site, was co-founded by Armani, along with Salim and JJ (full names are not disclosed). Prior to IMbesharam, Armani worked at companies like Miami2Mumbai Inc and Supercomm LLC; he holds a bachelor’s degree from Osmania University.

The venture had earlier roped in Indo-Canadian adult movie star-turned-Bollywood actress Sunny Leone, who was the most searched for person on Google last year, as the face of the brand.

According to the company, it sources products from popular brands in the US and Europe, presents them in an online store and take care of all duties, customs and taxes till the delivery reaches the customer’s door. For the consumer, the pricing is in Indian currency which captures the customs duty and other taxes. The product purchases are billed under the name of Happy Birds Inc.

The site also has a world map indicating different countries in green, orange and red zones, depending on their flexibility to import adult products. While green stands for relaxed rules and red for strict ones, India falls under the orange category, which basically means that the country has conservative rules and an individual approach that determines import eligibility, due to unavailability of clear and transparent rules/laws.

“Most of the lingerie and adult products that we carry should have no problem in being imported, but there might be restrictions on adult toys that are either obscene looking or have graphic packaging. In such cases, we will have to replace the packaging and/or cancel the order if we foresee a risk,” reads a message on the site.

There is no dearth of such e-com ventures targeted at adults. In terms of competition, a number of players has entered the online adults lifestyle products space in the recent past, includingThatspersonal.com, Buyundercover.com, and Kaamastra.com.

And while the other sites also offer a range of products, IMbesharam’s catalogue is arguably the most extensive but certainly the boldest yet (so much so that we are not even sure if some of the products are allowed in the country!). This is evident from the fact that while IMbesharam has close to 1.5 lakh likes and over 2,688 people talking about it on social networking site Facebook, the next best is Buyundercover with only a little over 5,000 likes and 219 people talking about it on the site (see table for more).

Guess it’s time for the competition to remove the kid gloves.

Sunny Leone to go Besharam

The most sought after, the porn star, Sunny Leone's upcoming film JISM 2, which is about to release, is taking her places. 

After endorsing and being the face of a condom brand, the hottie will now be seen endorsing an adult webstore. Sunny will appear as the Face of the Brand called 'Besharam' - India's Premium Adult Webstore, which is based in US.

The Webstore will carry a wide range of products produced - from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, Lingerie from two of famous US & International brands, apparel & accessories for Gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. 

CHECK OUT: Sunny Leone comes out against sex to support PETA

"We have signed Sunny Leone to represent the attitude, charm & wide-spread appeal as we feel she perfectly exemplifies the emotion behind the brand which is - I am what I am and I don't care what you think about it," says the official. 

A launch event will be held next month where in Sunny Leone will be present to make the announcement. 

Sunny Leone is excited to be Besharam

Indo-Canadian adult film star Sunny Leone has been roped in as the face of imbesharam.com, a US-based adult Webstore, and says she can't wait to see the website going live.

"Excited!! My new endorsement Besharam site landing page is up www.imbesharam.com(sic)," Sunny tweeted.

The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.

The 31-year-old is presently in India to promote her first Bollywood film Jism 2, which released on August 3.

MUMBAI, India — India is continuing its love affair with adult and mainstream star Sunny Leone, this time tapping her to be the face of online adult lifestyle store, IMbesharam.com.

The operators, Besharam Co, USA, said the site officially goes live Aug. 27 and primarily caters to the needs of Indians worldwide by carrying a wide range of intimate apparel aimed at spicing up couples’ relationships and lifestyles.

Available for the first time to the Indian market, the site features collections from Baci Lingerie, Hustler, LELO, Sex & Mischief, LEAF and more. The lines range from mens’ undergarments, women's lingerie, innerwear, shapewear. legwear, costumes and sexy separates, to luxury condoms, massagers, vibrators and an array of novelties for bachelor and bachelorette parties.

“Leone represents the classiness and sassiness of our brand and expresses our motto of  'Be what you are, Do what you feel is right,” the company said.

The site’s exclusive photo shoots and commercials have been shot in indoor and outdoor locations in Los Angeles and will be released periodically.

Besharam said it has more than 150,000 fans in its social network, 500,000 hits on its YouTube channel and is now releasing a partly censored TV ad in selected channels in India and the U.S. — “Indian Bachelor Party Gone Wild.”

Leone recently topped the list of the world's most searched Bollywood celebrities, according to recent Google analytics data reported in India, logging in more than 35 million online searches worldwide in June for the keyword  "Sunny Leone."

Besharam Co is based in Tampa, Florida and has a warehouse in Atlanta, Georgia. The Indian marketing and sales office is based in Mumbai.

‘I am monogamous by nature’

In a recent interview with Mumbai Mirror, former porn star Sunny Leone talked about quitting the porn industry, her hatred for bad cologne, her monogamous relationship and the desire to start a family. The actress said that entering the porn industry came naturally to her and it wasn’t such a big deal telling her parents. When asked whether India would ever have a porn industry like the US she said that while the nation loves to watch porn on the sly, they don’t talk about it. She chose to stay on the safe side, saying people were conservative instead of labelling them hypocrites. She also has no qualms about her adult industry past, ‘I quit adult films even before I received the Bigg Boss offer,’ she said. Had it not been because of my past, I wouldn’t have reached where I have now.’ 

 The 32-year-old also talked about being in a monogamous relationship with her husband Daniel Weber who has always been supportive of her decisions and she plans to start a family. Here are some tips for her to get pregnant faster. 

 ‘My husband and I plan to buy a house in Mumbai soon. At this point of time, my priority is only Tina and Lolo, Ragini MMS 2 and Jackpot,’ said Sunny Leone. When quizzed about India’s attitude towards sex, she said Indians tended to have a distorted image of the US. ‘But let me tell you that the US is not as liberal as you guys seem to think. People don’t discuss sex over lunch and dinner.’ Even with her movies, Sunny’s been extremely busy, having signed up to endorse IMBesharam.com – India’s number 1 adult lifestyle webstore.

Here’s an excerpt from our interview with Raj – a co-founder of the e-commerce site.

How did you rope in Sunny Leone to be your brand ambassador?

We came up with the idea in early 2010, and developed the business plan in early 2011. Knowing India’s fascination with Bollywood and celebs, we made a conscious decision of signing up Sunny Leone, who at that time was fresh from the success of her first Indian TV show Bigg Boss. Sunny Leone is every bit of besharamthat our brand is (No pun intended).She has always had a free lifestyle, a completely self-made woman, who has worked hard and stood her ground in face of criticism and cynicism. Finally, she is at a place where people have accepted her, they admire her, they respect her for what she is and the decisions she makes. She is  also an international face who was welcomed in India due to her Indian origins. We will be looking for a new face for 2014 and we plan to take an All India poll to vote for that face.

Sunny Leone Signed as Face of Besharam - India's First Adult Lifestyle Brand.  IMbesharam.com Goes LIVE NOW!

Besharam Co., USA announced the launch of their global Indian website IMbesharam.com, a one stop adult lifestyle shop for mature Indians residing in India and worldwide.

Sunny Leone has been signed as the face of the brand due to her global fan following and her immense popularity in India. "She is every bit Besharam and represents our brand well," said Raj Armani, COO of Besharam. Sunny Leone has shot three commercials and photo shoots for brand promotions that will soon be aired on Indian national television. She will be the face of the brand for 2013-14 after which Besharam will launch a nationwide online campaign to hunt for the next face. 

This is the first time in Indian webspace, an international brand has announced an adult lifestlye webstore, that both complies with Indian laws & import restrictions and offer free international shipping to India as well as Cash on Delivery as a payment option. The products that will be available on IMbesharam.com will include award winning line of intimate lingerie, roleplay costumes, innerwear for men and women, condoms & lubricants, mood enhancing pheromones sprays and aphrodisiacs, romantic and naughty games, bachelor and bachelorette party products games and novelties, sexual wellness products like lightening creams and tightening gels, energy shots & supplements, shapewear and footwear for women, fashion accessories for eyes, hands, feet and body, and several other adult lifestyle products not easily accessible at your local medical or departmental store. Some of the world class and popular brands showcased on IMbesharam.com are Baci Lingerie, Hustler, Playboy, Victoria's Secret, Penthouse, Lelo, Fleshlight, Sex & Mischief, Kama Sutra, Leaf, Fun factory, We-Vibe, 50 Shades of Grey and many many more.

In the words of founder Salim Rajan, "We aim to bring top American brands to Indian hands, by showcasing them in a elegant webstore complying with highest industry standards of shopping privacy and site security, offering multiple popular payment options to pay in Indian Rupees, discreetly packaging them and reliably shipping them at extremely discounted pricing in partnership with Fedex and Bluedart & offering 12x6 LIVE support by a trained team of Indian and American customer service professionals to answer all your questions and assist with resolving all your concerns."

During the beta launch phase for 90 days, IMbesharam.com has shipped over 3000 orders and the average value of the order is Rs. 2700 and estimates that it will cross 10000 orders by Valentines Day 2014. Most of the visitors on IMbesharam.com are from metros in India but the visitors from the non-metros incidentally make larger purchases on the site. Besharam is now accepting wholesale and distribution inquiries for its products and is able to supply and distribute to all regions in India. The founders are inviting partnership and investment opportunities to further expand and establish distribution centres in India to cut down on delivery times and reach out to the larger masses in India and worldwide.

Besharam has an active social network with over 200k combined fans on its Facebook & Twitter pages and over half a million views on its YouTube Channel. It currently gets over 120k unique visitors on the website every month and has over 120,000 subscribers in its email distribution list.

Mom told me don't be "Besharam like Sunny Leone"

Introducing Sunny Leone as "Besharam of the year 2012", an Indian Adult Products brand featuring Sunny Leone

Sunny Leone, One of the most talked hot sizzling Adult Film Star to debut in Bollywood in Pooja Bhatt's movie Jism 2, is twitted about her featuring website www.imbesharam.com as India's #1 Premium Adult Web-Store. Check out her Pics, Tweets and uncensored youtube HD video about @Imbesharam ( I am Besharam ) She tweeted @SunnyLeone says-'I M Besharam, you know you are too'

The Website Imbesharam has chosen Sunny Leone as "Besharam of the year 2012" and launched her raunchy, hot and sexy pics along with a chance to video chat with Sunny Leone. Also, the site says that you can find all the updates regarding Sunny Leone, her new videos, commercials, promos and freebies.

The Website claims that India's #1 Premium Adult Web-Store, serving 1.3 Bln Indians world wide. India launch on September 1,2012 World Wide Launch on Jan 1, 2013.

"Sunny's Jism, a pleasure massage gel" : a product of Besharam brand was announced for Rs 699. The product was made in USA and it's a 100 % safe, self pleasuring lubricant gel. Gel doesn't leave Color, odor, taste and residues.

'Besharam-Face of the Brand' OFFICIAL PROMO HD

Sunny Leone now helps promote sex toys in India – online!

Ever since Sunny Leone entered Big Boss she has taken the country by storm and on the way became the most searched person of the year in 2012 surpassing the likes of Salman Khan,  Shah Rukh Khan and Katrina Kaif. The former adult star has  pushed the envelope even more and agreed to be the face of IMbesharam.com – India’s number 1 adult lifestyle webstore.

Besharam, positioned as India’s number 1 adult lifestyle webstore promises to fulfil every fantasy. The products include sex toys, BDSM objects, sexy lingerie, erotic books, sexy costumes and many other things which would be considered taboo in modern India. All the products are shipped from the US and UK in non-descriptive subtle packages that will be delivered discreetly to your doorsteps. The motto of the site seems to be that all humans are shameless (besharam) and whether they’re willing to accept it is another reason. While we humans are innately geared to reproduce and enjoy sex but society has put a lot of curtails on that the founders of Besharam want to undo that. ‘ (Read: Exclusive interview with IMBesharam.com co-founder)

How it began?

According to their website, ‘It began over a cup of coffee and a conversation about how us Indians have aced every aspects of life, science, medicine, business, politics and spiritual beliefs and ancient know-how in health and wellbeing but still have no real access to experience a lifestyle that we desire in our relationships and private moments. The coffee got cold but the idea caught steam and right that weekend we flew in to California and met with another friend who had great experience in online business structuring. The idea became a concept, the concept became a brand, the brand became a business and the business now needed a face. The following week, we met with Sunny Leone, contracted her to be the face of the brand and went back to the airport realising we have planted the seed of Besharam.’ (Read: Sexopedia – The giant encyclopaedia on sex)

‘Sunny Leone is every bit of besharam just like our brand is’ 

Unless you’ve been living under a rock or someplace similar, you must’ve heard ofIMBesharam.com – India’s number 1 adult lifestyle webstore which has the irrepressible Sunny Leone as their brand ambassador. We talked to its co-founder Raj about the company, their products and how they are going to help spice up the Indian bedroom. Excerpts from the interview:

How do you think you can help spice up Indian bedrooms? 

We’re nothing but a medium for the Indian audience to achieve a certain lifestyle they’ve been craving for a while. The impact of western culture has been profound in the general population in the last 10 years as is evidenced from the movies we watch, the TV shows we like, the clothing we wear, the lifestyle we strive for and maintain, and the relationships we get into.

We are just bridging the gap of that demand with a supply of amazing products and international brands, which were not introduced to the reach of Indian audiences yet. These are products available freely in drugstores, malls and departmental stores in the west, but due to social stigma, these products haven’t made it to mainstream retail channels.

How do you plan to increase people’s awareness about the products?

Interestingly, the audience already knows what they want. After having done R&D for over a year, having consulted with several entrepreneurs, legal and customs consultants, we realised that curious shoppers are already looking for these products in India. They just didn’t have a trustworthy brand to turn to or a reliable channel to shop from. So, the concept of shopping online appeals to Indians who can buy everything from the comfort of their bedrooms without feeling embarrassed. Also, having Sunny Leone – Google’s most searched person of the year – has helped increase awareness about our products.

Porn and the internet have been blamed a lot for rapes in this country. What is your opinion?  Do you think your venture could be blamed too?

Firstly, we strongly condemn rape and sex crimes or for that matter any form of human rights violations.  We have voiced this before and we will work to create the awareness in rural and urban India to respect and protect the women in our country.

We are Indians ourselves, have been born and brought up with these virtues and sentiments to respect your mother, sister, wife and daughter and protect them from such anti-social elements.

The assumption that porn and internet are blamed for rape, however broadly does not have any logical reasoning. Just like accessibility to unhealthy fast food cannot be the reason for obesity, porn by itself cannot be attributed to rape. However, laws needs to be formulated that can filter and control the type and extent of porn which may show violent practices and anti-society visuals.

We firmly believe that Indians are coming together and uniting against such horrendous crimes and we will not accept these atrocities against women anymore. Our venture while it captures immediate attention with a name like ‘Besharam‘ and tag line ‘India’s #1 Adult Lifestyle webstore’ carries products that will act as pacifiers to the deprived and are the top 10 aids and apparatus that are prescribed by sexologists and sextherapists in India.

We are meeting the needs of the audience by:

• Making relationships stronger by giving them variety and adventure in their lifestyle.
• Curbing urges in teenage by giving them an outlet and thereby keeping them civil and sane.
• Providing for the needs of individuals who are diagnosed with problems by giving them aids to maintain a healthy lifestyle.
• Empowering women by giving them access to self defence tools and products (pepper sprays).
• Fostering a healthier and balanced mind and body health by satisfying the needs of the curious, the wants of the married and the fantasies of the single individuals. 

This whole venture will achieve more  if it gathers the support of the mature and knowledgeable and if it stays away from social stigmas and encourages open thinking and happy living.

We have to ask. How did you rope in Sunny Leone to be your brand ambassador?

We came up with the idea in early 2010, and developed the business plan in early 2011. Knowing India’s fascination with Bollywood and celebs, we made a conscious decision of signing up Sunny Leone, who at that time was fresh from the success of her first Indian TV show Bigg Boss. Sunny Leone is every bit of besharamthat our brand is (No pun intended).She has always had a free lifestyle, a completely self-made woman, who has worked hard and stood her ground in face of criticism and cynicism. Finally, she is at a place where people have accepted her, they admire her, they respect her for what she is and the decisions she makes. She is  also an international face who was welcomed in India due to her Indian origins. We will be looking for a new face for 2014 and we plan to take an All India poll to vote for that face.

Did you do any survey/research before coming up with the idea to launch the website? What did you find?

We personally did over 6 months of survey which included meeting with peers in online retail, consultation with attorneys to discuss legality of these products, customs consultants and retired commissioners to establish the correct interpretation of law. To our knowledge and surprise, we saw a wide gap between common public knowledge and actual law and its restrictions. While there are certain terms used like sex toys to label a male/female body organ, the average Indian was not aware of the immense variety of products that exist out there that can lead to better and more satisfied sexual lifestyles. 80% of these products had no restrictions on being imported in India for personal use. (Read: Sex without a penis – it’s possible)

We respect and obey the laws in India and conform to it by getting our products approved by the legal counsel. We realized that the law does not prohibit many products which by misinterpretation got labelled as sex toys, for example this massager.

We are actively in talks with the network of sexologists and sex therapists in India to provide to them clinical aids and medical apparatus that can be used for treating common health and sexual problems. We have signed a few wholesale and distribution deals to sell the line of lingerie, lubricants, mood enhancers, sexual supplements and medical aids so these products can be available in medical stores and at reach to the common man.

Were there any legal hassles? An archaic legislation from the British era specifically Section 292 of the IPC makes selling sex toys illegal in India – how did you get past that loophole?

Under the Indian Penal Code, 1860, Section 292 prohibits the sale of obscene objects. A magazine with nude pictures of women will be considered obscene and so will a DVD which has a XXX movie in it. However, a lingerie packaging which has a model who is posing the lingerie that is inside it, is not the objective product but the lingerie is and as long as the picture of the model is NOT lascivious and shows NO nudity, it is not considered obscene under the rule of law.

A bunch of products that we carry in the Adult category section are merely machines that are used by adults for performing various functions like neck massage, head massage, ear massage, feet massage, back massage and hand massage. The shape and forms of some of these products are made to serve a dual purpose and adults derive pleasure by using them in multiple applications that they like or choose to. These products are not considered sex toys. It is merely a multiple-application apparatus. We do not sell any such products that are considered SEX TOYS or those that purely function as one.

Along with talking to Raj, we asked our expert, Men’s Health Physician and Medical Sex TherapistDr Vijaysarathi Ramanathan, his opinion on whether sex products could spice up a couple’s sex life.

Here’s what he had to say, ‘Whatever thing a person/couple uses  to spice their sex life, whether it be porn or aid or apparatus, must understand that the best outcome could be derived by appropriately incorporating such external things into their self/couple sexual style. Evidence suggests that when penile prosthesis were implanted into men with ED, the erections got significantly improved but the overall sexual satisfaction got reduced… just because the couple failed to make the implant induced erection as part of the erotic play.’

He added, ‘ There also should be a clear message to people that these products are there to support and enhance a couple’s sex life and not merely to become dependent on it. There’s a tendency to think it’s just the products that are important in sex life and not their partners. The aim shouldn’t be to sell products, but to promote ‘healthy sexuality’.

10 sexy, new ideas to bring passion back in your life!

You’ve wooed, courted and done all things romantic with your partner but now your love life has reached a plateau. The bedroom which was once your sex haven has now become a room to crash after a hard day’s work. Don’t let monotony set in and put an end to your bedroom romp. You can spice things up and get that passion back in your sex life with innovative and naughty ideas:

Enchant with scent

A good turn-on is not just how you look physically but also how you smell. Fragrances come in handy to draw someone’s attention. Don’t underestimate the power of a good perfume – spray it on delicate areas like the neckline and entice your partner with its aroma. But remember, don’t overdo it, you want to attract them, not repel or start a sneeze-fest with a strong whiff. If you are in the mood for something more adventurous, try a pheromone perfumewhich will help release the hormone oxytocin, known as the bonding pheromone. Spray it on your sensitive areas to relax the skin and heat up the passion.

Love massage

Open a spa in your bedroom for just your loved one. Surprise her by dimming the lights and creating an ambience by placing essential oils and candles around. A sensual massage in the erogenous zones is not only excellent foreplay, but a good way to bond with your loved one and explore their pleasure points. Use aromatic essential oils to make the experience more pleasurable. And if you have a wild, hot wax fantasy, pour some candle wax from thismassage candle on your partner and gently massage their body. That’s not all – the aphrodisiac fragrance with a blend of essential oils and shea butter will pleasure your senses too. And don’t you worry, it melts at body temperature, making it comfortable to pour on the skin without scalding it.

Chocolate fantasy

Chocolate and sex – ain’t it a lethal combo? Combine the two and you’ll forget you ever had a dry spell in your love life. Get some chocolate body fondue and take turns to smear it on each other’s bodies and let your tongue do the rest. It can get messy but sometimes that’s what you need to raise the temperature. Make your partner’s body your canvas. And simply lick it off!

Heart-to-heart

Perhaps corny but heart-shaped things can never go out of fashion when it comes to matters of the… well, heart and love! Set the mood for sex by gifting your paramour heart-shaped edible body toppings!

Kiss like a pro!

There is no better way to start your foreplay with passionate kisses which take your loved one by surprise. Hold them close and alternate between deep kisses and pecks. Show them what they’ve missed by showering every inch of their body with your kisses. Try kissable body oilsto take it a notch higher. Apply this on your partner’s body and gently blow to release its scent and warmth and continue with your kisses till things get hot and heavy.

Woo with a vow

Take a rather naughty spin-off to wedding vows by fulfilling each other’s dark fantasies. Note them down and then surprise your lover by enacting the same when they least expect it. Perhaps a role-playing session or making out on the floor? To help you, try these kinky love cards to get you in the mood.

Naughty negligee

The easiest way to get passion back is by dressing up, rather dressing down. Provocative lingerie, kinky negligee which reveal more than they hide – got your pulse racing, didn’t we? Surprise your man with this baby doll costume or this lace teddy! We bet he won’t forget this session for a long time to come!

Romantic gestures

You started your journey by wooing one another with romantic gestures but they seem to disappear over time. Rekindle the lost romance with spicy ideas from these romance cards! They are sure to keep you busy with each other all-year-long.

Play the game of love

Love is a game and you need to play it right to be on top. Take things a notch higher by engaging in naughty games perhaps a game of spin the bottle or strip poker and let the winner have their wish fulfilled in a manner they like. Let your desires soar as you win this love game in the confines of your bedroom. Besharam offers its own version of all night love affair. Roll the dice and start playing by pulling sexy love affair cards.

Say it with roses

A rose is one of the most romantic expressions of love. Remind your lover of your wedding night by sprinkling rose petals on your bed and making love like there’s no tomorrow. Or get down on your knee and profess your love (or lust!). To make things more exciting, decorate your bedroom and take them there blindfolded for a surprise recreation of your first nighttogether.

When JustDial announced its IPO in June last year, VSS Mani heaved a sigh of relief. A 14-year long dream of having his company listed had come to fruition. But a more interesting story is the one of an unexpected but well-known stakeholder making money off the IPO. JustDial had signed Amitabh Bachchan as its brand ambassador in the fag-end of 2010.  He was given 62000-odd shares at a price of INR 10 each and he was roped in for a period of three years. On the day of the company’s listing, those shares were valued at INR 3.83Cr which shot up to more than INR 10 Cr early this year.

Most (certainly not all) actors just act. But smart actors have been putting their monies in startups. Ranging from big names like Salman Khan and AR Rehman, to Karisma Kapoor, Hrithik Roshan and even Sunny Leone, are all invested in some or the other venture. These celebrities have either put in money or endorsed these products by becoming their brand ambassadors. While the monies that they invest definitely help, but the popularity factor that they bring into the fold is an unmatched advantage.

Let us look at some of these actors and their investee ventures.

1. Salman Khan | Yatra.com | Being Human

Yatra Online is not exactly a startup today. But for the seven-year-old travel operator, backed by the American venture capitalists Norwest Venture Partners and Intel Capital, roping in Salman Khan, who has a knack of minting crores from all of his movies, is an interesting deal.Salman has a 5% stake in Yatra.com, which is an ad-for-equity deal. For the uninitiated, an ad-for-equity clause entails promoting and marketing the brand.

Of course, all of us know about his highly popular ‘Being Human’ brand of T-shirts and watches, which is also an online shop.

2. Karishma Kapoor | Babyoye.com

Did you know that Karisma Kapoor is the single largest individual shareholder in Babyoye.com, the e-commerce store for baby products, owned by Nest Childcare Services Pvt. Ltd? Karisma has 26% stake in the company whose other investors include Accel Partners and Tiger Global. Company’s founders – Arunima Singhdeo and Sanjay Nadkarni, however, continue to own a majority stake in their startup.

“I want to share this with every young mother. I really believe in Babyoye’s vision of giving babies the right start in life,” Karisma Kapoor had said this on the website right after the announcement.

3. Ajay Devgn| Ticketplease.com 

Ticketplease.com, which claims to be a one-stop portal for movies, concerts, plays and other sporting events, was launched amidst much fanfare during a promotional event for the movie ‘Jatt Yamla Pagla Deewana’. Ajay Devgn launched the venture Ticketplease.com along with founder and CEO Jimmy Mistry.

Ajay Devgn had this to say during the launch: “I truly believed in the idea and I am definitely going to invest time in writing my blogs to get closer to my fans.” Interestingly the blog was shut down after just four blog posts by Devgn.

4. Shekhar Kapur, AR Rehman | Qyuki

Two of the most celebrated creative minds of India, Shekhar Kapur and AR Rahman had launched their social media platform, Qyuki Digital Media Pvt. Ltd. in late 2012. Qyuki is positioned as a social media platform to engage Indian youth by showcasing new media content. Cisco had made a very early investment in the startup as well.

The entire Qyuki platform is built on Cisco’s cloud infrastructure. The website seems to be headed for a major revamp as of the writing of this article.

5. Suzanne, Malaika, Bipasha | The Label Corp

Founded by Preeta Sukhtankar, The Label Corp, taps into the expertise of celebrities and aims to build India’s first ‘editorial’ e-commerce brand.

Today, her company has three brands called The Home Label with Suzanne Khan, The Closet Label with Malaika Arora Khan and The Trunk Label with Bipasha Basu.

6. Hrithik Roshan | 2 undisclosed/unnamed startups

According to industry sources, Hrithik has undisclosed investments in two startups which remain unnamed. One of these is an online retailer and the other one is a newly formed company in the business of building sports stadiums.

7. Madhuri Dixit Nene | Dance with Madhuri

Madhuri Dixit leverages the power of internet via an Online Dance Academy- ‘Dance With Madhuri’ which ‘aims to help people stay fit combining Dance and Exercise.

Dance is a rather interesting space wherein other startups can innovate on the net because there are a lot of youngsters checking out YouTube videos to learn dance.

8. Sunny Leone | IMBesharam.com
Sunny Leone is the face of the online adult store IMBesharam.com

It was launched on September 1, 2012. The store sells a variety of products like adult toys, lingerie, adult products, sexy wear, sexy costumes, swim wear, footwear, party wear, lifestyle accessories and more.

9. Dino Morea | Coolmaal.net

Dino Morea got involved in e-commerce website coolmaal.net, which entails film merchandising, where they promote movies through their merchandises. Movies like ‘Bodyguard’ and ‘Zindagi Na Milegi Dobara’ had their merchandise listed on the website.
We at YourStory, had Dino talking about the venture. But the website, right now, seems to be headed for oblivion.

10. Shilpa Shetty | Grouphomebuyers.com

Shilpa Shetty, along with husband Raj Kundra, is the co-founder of this property website which claims to have helped 200 families find properties at discounted prices, till date.

The site, GroupHomeBuyers.com has a listing of new and upcoming residential projects from top Indian cities. How it works is that users join a group for a specific property and when the numbers touch a minimum required ceiling, the site allows the user to make purchases at a discounted price.

11. We are leaving the last one for you to fill up. Let us know, in the comments section, which other Bollywood celebrity is involved in, has founded or backs an Indian startup. We are eagerly awaiting your replies.

Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai’s Manish Market or Delhi’s Palika Bazaar. “Maal chahiye”? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up Thatspersonal.com, one of India’s few organised adult product websites. He knows a bit about Palika Bazaar and Manish Market. These sleazy dens were his stomping grounds for market research. After all, that is where customers would go for sex toys (okay, ‘adult wellness products’ in brochure lingo). Getting pleasure tools from abroad was an option. But that involved the risk of explaining things to beady-eyed hawks at Customs. And making such purchases even abroad was never easy. There was always a chance of bumping into someone you knew (“Uh, hello Professor Banerjee.”)

Now, thanks to e-retailers like Thatspersonal.com andImbesharam.com, Indians no longer have to endure embarrassment. World class adult goods can be acquired in complete privacy. The order is delivered in discreet packaging at an address of your choice. There are a few other websites too, but they are still small players.Thatspersonal.com and Imbesharam.com, on the other hand, are ambitious—and legitimate—operations owned and run by serious businessmen. The investment in Thatspersonal.com is $500,000 (about Rs 3.1 crore), and in Imbesharam.com, $700,000 (about Rs 4.4 crore). The future promises more such enterprises. This is because India’s adult products market, valued at Rs 1,200-1,500 crore in terms of annual sales, is expected to double in just two years.

We are sitting in Saraiya’s cabin at the office of Digital E-Life Pvt Ltd, which owns Thatspersonal.com, in Chembur, Mumbai. Half an hour into the conversation, he gets up and says, “Come, let me show you our range.” He opens a door marked ‘Store room. Entry restricted.’ It is a medium-sized room with a wooden floor and metallic grey shelves heaving with products. Their variety and quality is astonishing. From the brand Shunga, inspired by Japanese traditions of romance and lovemaking, comes a G-spot arousal cream, among other things. There are diamond-studded handcuffs by Calexotics, a lubricant for couples called Wet Together that also warms and cools and tingles, edible bodypaint in flavours ranging from tiramisu to Cointreau.

The ‘role play’ category is especially popular among Indians, Saraiya says, pointing to uniforms of airhostesses, nurses and policewomen. Also in demand is X On The Lips, a tingling lip balm that electrifies users’ kissing experience. Made in the US, the balm sells for Rs 999. “You can use it, what, a hundred times? That’s just Rs 10 for a great kiss,” Saraiya says. In addition, there are various kinds of innerwear and adult games. With the right company, you could spend the rest of your life in that store room.

The unique thing about the company, and a sign of India’s increasing openness towards sex, is the profile of the people behind it. They are all quintessential suits who in the past would have rather embraced Marx than sell adult products. Three of the firm’s key people are from Microsoft (a gift hamper might just be on its way to Satya Nadella). The first is Saraiya. The other is Jaspreet Bindra, Digital E-Life advisor. Bindra earlier headed the Microsoft Entertainment & Devices Division in India. Neville Taraporewala, another advisor, is part of Microsoft India’s leadership team. Also on board are: Lekhesh Dholakia, a corporate attorney who specialises in internet- and telecom-related laws in India; Monali Shah, a seasoned retail industry professional; and Vikram Varma, an advertising and digital industry veteran who looks after Thatspersonal.com’s brand strategy and communication. Abhay Bhalerao, an alumnus of Veermata Jijabai Technology Institute and Jamnalal Bajaj Institute of Management Studies, looks after technology operations and infrastructure for Digital E-Life and the website.

Thatspersonal.com’s offer basket is more sensual than raunchy. In contrast, Imbesharam.com, as the name suggests, is somewhat in-your-face with its rather more risqué range. For one, it sells fleshlights, those special friend of lonely men. A fleshlight is a handy cylindrical object with soft rubber folds and an orifice that simulates a vagina. Imbesharam.com also has subtle variations (so that they pass legal muster) of dildos. Some of these items can’t be found onThatspersonal.com. Rubber dolls, though, are unavailable on either site.

Imbesharam.com also has a brand ambassador: Sunny Leone. And ifThatspersonal.com boasts of corporate heavyweights,Imbesharam.com is high on flamboyance. One of its founders calls himself Raj Armani (asked about his curious last name, he replies in an email, ‘Save that for another interview’). The language of this site is youthful and conversational, if at times collegial. In its ‘About Team Besharam’ section, one of its founders, Salim, writes, ‘So here’s my motto... Life is a sport... Chicks dig scars... the pain goes away... but the glory well the glory lasts forever... Always be yourself and believe in yourself... Welcome to the world of BESHARAM. Besharam hum, You know you R too.’

Under the Indian Penal Code, any display of obscenity in public is illegal. Sex toys, therefore, are unquestionably illegal. Manufacturers of sex toys, however, get around this with a simple trick. They don’t call their products ‘sex toys’. Imbesharam.com has a YouTube page on which some of these questions are tackled. One FAQ goes: ‘Is it legal to shop for sex toys on Imbesharam.com? Are these products allowed to be imported in India?’ A blonde model, acting all coy, has this answer to offer, “First, let us address the fact that we do not sell any sex toys,” she says, “What we sell is a classy collection of products that can be used by adults for pleasure and relief. A bunch of products that we carry in the adult category section are merely household electronics that can be used by adults for various functions like neck massage, head massage, ear massage, feet massage, back massage and hand massage.” (It hasn’t struck the company that it refers to its own products as ‘sex toys’ while posing the frequently asked question.)

Asked to clarify Indian law on sex toys, advocate Tarak Sayed says, “As per Section 292 of the Indian Penal Code, they are illegal without doubt. However, items such as edible paint, gels or underwear are technically not illegal. In the case of more graphic products, I would say at least prima facie there is enough reason to register a complaint.”

Armani explains how his company ensured it did not flout any law. ‘Initially [the rules] seemed to be our biggest challenge,’ he responds over email. ‘But as we spent six months in research and meeting with [Certified Public Accountants], attorneys, customs consultants and ex- commissioners and other e-commerce pioneers, we came to realise... a huge misinterpretation [of the difference] between what restricted products are and what not-restricted products are, so we built our collections while staying under those domains as we want to build a brand that can be synonymous with a pleasurable adult lifestyle. Once the domain was clearly identified, all that was needed was to hire the team, sign the contracts with reputable and reliable shippers and go for the first test run.’

Since the company that runs Thatspersonal.com is based in India, it was at greater risk of running afoul of the law. Saraiya agrees he faced “challenges”, but he also had some amusing experiences. Sitting in his office in an untucked white shirt, jeans and grey Nikes, he narrates some in his pally, college-buddy manner. Refreshingly, he bears no trace of the snobbery one may expect of someone with a blue-chip corporate resume, schooling at Mumbai’s Cathedral and a South Bombay home.

“For edible body paint, the Customs guys called me and asked, ‘Boss, what are you up to, yaar?’ I said, ‘Boss, this is edible body paint.’ They were like ‘Okay’. They knew it was legal. I think it was more amusing for them to see the guy who was doing this [business]. They said, ‘What is the end use of the product?’ What do I say? The end use is fun, yaar.”

Saraiya says, “And then we went to the Food Ministry once. We said, ‘This is edible body paint; do I need a food licence from you?’ So the guy says, ‘No, the funny part is, for this product you don’t need a licence because the way we have defined food is [by its delivery of] nutrition. People don’t consume this for nutrition.”

Asked how many permits he needed, Saraiya says, “Less than ten. But a lot of people are trying to copy us and I don’t want to reveal how we did everything. But it was challenging and took time. We were fortunate we dealt with a good set of officials, rather than people who are only out to fleece businessmen.”

Moreover, as Sayed says, some products are perfectly legal. “If you want to make crotchless underwear, you are allowed to,” says Saraiya. “Lubricants… there was just Johnson & Johnson’s KY Jelly in the market. Today, I have 51 lubricants— silicon based, water-based, tingling, flavoured. That’s all legal.”

There are a couple of other players in the Indian adult products market, like 24funtoys.com and masalatoys.com. These are not in the same league as Thatspersonal.com or Imbesharam.com. Nonetheless, interactions with them reveal something about the industry.

When I ring up 24funtoys.com, the man who answers the phone is evasive. Speaking in Hindi, he says the firm is based in Rajasthan, and for more information, I would have to speak to his boss. It goes without saying that this boss is not available and unlikely to be. At Bangalore-based Masalatoys.com, the phone is answered by Amit Sharma, one of its owner-partners, with a hopeful “Yes, how can I help you?” To his credit, Sharma is disarmingly forthcoming. His partner, he reveals, is one Mr Isaac. After a couple of failed experiments, they started Masalatoys.com “by default” around 2007. But business has been slow, he admits. “We’ve spent about Rs 6 lakh so far,” says Sharma, “and made just about a lakh-and-a-half—of which much is spent on operations.” If someone wanders over to the site and actually orders something, the firm sources the product from places like Palika Bazar. “We are out of energy levels,” says Sharma, “I may shut down this business very soon.” He blames it on the stringency of regulation. “Unless the Government does something to liberalise policies on selling and manufacturing adult goods, it’s going to be difficult. There are benefits for everyone if the rules are relaxed. The Government will earn money. Prices of products will go down eight times. You will see happy faces around.”

Signing off, Sharma makes an impassioned plea, asking me to spread the word about the need for safe sexual outlets. “I’m in no way interested in promotion,” he says. “But just make the point that these products are pro-society. They can bring down child abuse, prostitution and HIV. We all have sex. We were made [out of] sex,” he says, concluding with a “God bless you.”

It is also fascinating to speak to foot soldiers of this business. These are regular folk working at jobs they enjoy doing, jobs that are often met with disapproval at home. Their workplaces, though, are free of any awkwardness, since everyone is accustomed to dealing with such items as vibrators and gay underwear. Thatspersonal.com’s could be any contemporary office with an MTV or ad agency vibe. The staff, most of them in their twenties or thirties, are casually dressed. There is a table-tennis table on the ground floor and a carom board on the way up. But yes, some of them have had to lie a little at home, or at least face spells of unease as their families came to terms with their line of work.

Blossom Menezes Joshi, who looks after product development and the site’s user experience, has been working at Digital E-Life for about a year. She’d worked with Yahoo, Rediff and Indiatimes earlier. “I personally was very excited about working here,” she says. “The business was promising. Everybody wants these things, it’s just that they were not available. My husband had no problems either. But my parents and in- laws are conservative. It took some time for them to come around.” What bothers her is the hypocrisy some people display. “Somebody actually said to me ‘Please take this off your CV.’ People have weird, conflicting views. [Sex] is a part of life. Why deny it?”

Rohan Indapure, who works on the merchandising aspect of the business, smiles at the memory of losing a marriage proposal on account of the nature of his work. “I went to see a girl, but they didn’t follow up once they found out what I did for a living.”

Things have been tougher for Salauddin Kazi, who handles operations and customer service. His marrying a Gujarati had already tested his orthodox family’s patience; asked if she has been accepted in his home, he says, “Kind of. Can’t say yes, can’t say no.” For his folks to also accept his career, he figures, would be asking for too much. “So I tell them we sell bath and body products.” He often takes samples home. The company’s name, Digital E-life, helps. “It is exciting to be part of a start-up,” he says. “But no one knows in my family—not my in- laws, not my parents, nor close relatives. Only my wife and close friends know. It’s difficult to make people understand the importance of what we are doing.”

Consumers, however, are almost unanimously pleased and need no convincing of the value of such products. Sales are robust.Imbesharam’s Armani says, “We are currently doing Rs 40-50 lakh in [monthly] sales, and they are growing by at least 20 per cent every month.” The company expects to break even by the end of the year. Saraiya says the site has had over 10,000 customers since its launch a year ago, 31 per cent of them women. Delhi tops the list in terms of orders. Mumbai, Bangalore and Pune follow.

He adds that 20 per cent of the firm’s orders are from smaller towns and cities. But value-wise, these orders are much larger as they buy an average 2.9 items per order. “We have got orders from all over the country,” says Saraiya, “including Warangal district of Andhra Pradesh and Nanded in Maharashtra.” He had expected that the 40-plus age group, with their high disposable incomes and stagnant marriages, would be his main target audience. To his surprise, the 24-30 age bracket has been equally enthusiastic about his wares.

Dr Mahinder Watsa, a popular sex advisor who writes a column inMumbai Mirror, however, considers the frequent use of sex toys best only for the older lot. “[The product category] has its own place, like porn. But there is a danger they can be misused, where people overdo it and get used to it, instead of enjoying sex the natural way. I would recommend them largely for people over 40, who need excitement in their marriages.”

Thousands follow Dr Watsa’s humorously doled out advice in the tabloid everyday. But it is unlikely they’d agree with him on this matter. As Saraiya says, “In the feedback that I get, there will be the odd mail that says we are corrupting India or India doesn’t need this. But nine out of ten are for it.”

Come April and Sunny Leone will be your guide to pleasuring yourself and your partner—through props and accessories. The adult-movie star is the brand ambassador of the yet-to-be-launched, US-based adult Web store Imbesharam.com, which will begin operations in India next month.

Imbesharam.com, which translates to “I am shameless”, has a website that’s still under construction. What’s available now is a standard-issue Leone pose (unbuttoned white shirt and panties) and the proclamation of already being India’s No.1 adult lifestyle Web store.

“We believe everyone is besharam, people may or may not talk about it. What they need is the comfort to talk about themselves,” says Raj Ar., who handles operations and sales for Imbesharam in India, over the phone from the US.

The fairly out-there attitude of Imbesharam.com is suggestive of a larger trend in the e-commerce market. To cater to what several Indians, it would seem, are seeking—alone, or with a partner—slowly and almost discreetly, several online start-ups are offering erotic, or as some call it, personal, products, catering to the sexually adventurous. Customers need not feel self-conscious while ordering anything, because the sites offer confidentiality.

“A large part of the change includes lifestyles and attitude. It’s a new age in India and the best time to be here with such an offering,” says Raj.

Indians are getting more open about their craving for the risqué — from literature and movies, to costumes and sex toys. Markets are only too happy to keep up. Joanna Lobo examines how erotica entered the mainstream

When Samir Saraiya told his mother about his new business, this was her reaction: “Why can’t you do something that has some prestige associated with it?”

No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise.
But once thatspersonal.com was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how “fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out” and how “people keep sending in their resumes saying they want to work for him”.

RIP uptight India?
The launch of websites like thatspersonal.com, buyundercover.com and the proposed launch of imbesharam.com have one thing in common — they deal in adult merchandise and indicate that there is a demand in ‘uptight’ India for such products.

Of course there is, says Saraiya, quoting market research that shows that 5-10% of global searches for adult lotions, erotic lingerie, adult literature and games originate from India. The legal market for adult merchandise is still very small because our hypocritical attitude towards anything even remotely related to sex makes it difficult for anyone to source adult merchandise without the fear of being slapped with an ‘obscenity’ suit.

Now, armed with a bunch of lawyers who are experts in internet and obscenity laws, some entrepreneurs are addressing the demand for adult merchandise through the relative anonymity of online shopping.

It’s the demand, silly
Thatspersonal.com began in January and stocks 20-25 international and Indian brands. Most of their launch stock sold out before Valentine’s Day. “The sale volumes are indicative of an unmet demand,” says Saraiya.

You can buy ‘sexual wellness’ products like massage oils, lubricants, lotions and creams, condoms, erotic edibles, shavers, deodorants, games, gifts, literature and even men’s lingerie from thatspersonal.com. “I get feedback from customers thanking me, and even suggesting other products I should stock,” he adds.

It’s evident that there is a demand. The year-old site buyundercover.com, that sells racy lingerie, costumes and other accessories, has seen a 50% month on month growth in sales.

The online store imbesharam.com hasn’t begun operations in India yet but it’s already attracted over 1,00,000 fans on Facebook.

“Imbesharam.com is that one-stop shop for Indians to browse, shop and experiment with products and experiences they have desired for a while, but did not have a suitable outlet to look at,” says Raj Ar, one of its co-founders.

The site has a collection of over 5,000 products that have been approved by consultants familiar with cyber law, customs and import rules and laws pertaining to Indian Penal code 1860 & Customs Act, 1962.

“We only offer products that are allowed to be imported legally,” says Raj, who adds, that during their initial research, they found stores were selling substandard ‘sex toys’ illegally.

Over The years, the Indian market for adult merchandise has been largely underground. Places like Mumbai’s Fort and Delhi’s Palika Bazaar were where people in the know still pick up what they desire surreptitiously. But there isn’t much choice and the quality of products is questionable. Also, women aren’t comfortable shopping in such markets.

“Earlier you would find these products only if you travelled abroad... and how many people had access to such stuff?” says Anaida*, 35, an entrepreneur from Mumbai. She and her friends have bought and used erotic products available online in India and find them to be “quite nice”.

But she hopes the market eases up further to allow for a wider choice.
As far as adult merchandise goes, the strange thing is that there is no law that actually prohibits people from selling sex toys and racy apparel. The problem arises more from the manner in which these products are displayed, says lawyer Lekhesh N Dholakia, who specialises in internet laws.

“Anything that is obscene, or which appeals to the prurient interest of people could be perceived as being ‘obscene’, and that could attract certain provisions of the law,” says Dholakia. Since it is usually believed that sex toys and other erotic products are obscene, they carry the risk of attracting the ‘obscenity’ sections of the law.

“India is not as open a market. It has too many rules and regulations which is perhaps why the choice we consumers get is limited,” says Anaida.

Fighting for freedom
That there has always been a demand in India for risqué business can be seen in the success of the online porn cartoon Savita Bhabhi that started in 2008. It’s another story that censorship laws forced the website to shut down. “I do not think the general Indian male is a prude, but the agenda and actions taken by those in power forces him to keep his desires to himself,” says the toon’s creator, London-based Puneet Agarwal, aka Deshmukh.

Deshmukh is now out with a Savita Bhabhi movie that he plans to release online on May 4, for a price. At last count, he has had 2,00,000 ‘Bhabhians’ sign up for more information about the film. He expects at least 10,000 people to pay to view the film that will be streamed online.
If the film does well, Savita Bhabhi could well pave the way for other risque characters to find a welcoming home here. India, it appears, has grown up and is waiting. Now only if the laws would keep pace.

Sunny Leone who will soon be debuting in the upcoming film Jism 2is signing back to back endorsement deals. In fact Sunny, will appear as the Face of the Brand of 'Besharam' - India's #1 Premium Adult Webstore. The company is US based and is built to serve the needs of 1.3 billion Indians worldwide. The store will be an exclusively online retail site which will carry a wide range of products produced by International brands- from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, and even Lingerie from two of famous US & International brands.

Besides this the store will also have apparel & accessories for gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. The footwear collection includes American brands which are fashionable, stylish and durable. Many products are manufactured for the American & European brands in China, Taiwan & Hong Kong and will have the same international standards you expect from brands with international footprint. The site goes live on September 1.

Penthouse Pet turned Bollywood star,Sunny Leone has endorsed and will appear as the face of the brandBesharam – India’s number one premium adult webstore. The company is US based and is built,“To serve the needs of 1.3 billion Indians worldwide.”

It will be a exclusively online retail site which will carry a wide range of products produced by International brands and will include adult software, adult toys, adult games, adult products, energy products, bachelor and bachelorette party products, lingerie, apparel and accessories for gay / lesbian audience as well as club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear.

The footwear collection includes american brands which are fashionable, stylish and durable. Many products are manufactured
for the American and European brands in China, Taiwan and Hong Kong and will have the same international standards you expect from brands with international footprint.

The company has signed Sunny Leone to represent the attitude, charm and wide-spread appeal since they feel she perfectly exemplifies the emotion behind the brand which is – “I am what I am and I don’t care what you think about it.”

The most sought after, the porn star, Sunny Leone's upcoming film JISM 2, which is about to release, is taking her places.

After endorsing and being the face of a condom brand, the hottie will now be seen endorsing an adult webstore. Sunny will appear as the Face of the Brand called 'Besharam' - India's Premium Adult Webstore, which is based in US.

The Webstore will carry a wide range of products produced - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products, Lingerie from two of famous US and International brands, apparel and accessories for Gay and lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear.

"We have signed Sunny Leone to represent the attitude, charm and wide-spread appeal as we feel she perfectly exemplifies the emotion behind the brand which is - I am what I am and I don't care what you think about it," says the official.

A launch event will be held next month where in Sunny Leone will be present to make the announcement.

Indo-Canadian porn star Sunny Leone has been roped in as the face of imbesharam.com, a US-based adult Webstore, and says she can't wait to see the website going live.

“Excited!! My new endorsement Besharam site landing page is up imbesharam.com(sic)” Sunny tweeted. The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.

The 31-year-old is presently in India to promote her first Bollywood film Jism 2, released Aug 3.

The movie is a sequel of 2003 film Jism and also stars Randeep Hooda and Arunoday Singh